The Care and Feeding of Ideas: A Guide to Encouraging Creativity

by James L. Adams

Explains the creative process, looking at such areas as brain chemistry, memory, the senses, and personality and shows readers how to create the proper environment to nurture creativity

Genres: Leadership, Psychology, Nonfiction

223 pages, Hardcover

First published January 1, 1986

Reviews

[Elizabeth · Rating 3 out of 5]

The Care and Feeding of Ideas: A Guide to Encouraging Creativity (Hardcover)
by James L. Adams
from the library

Contents:
pt. 1. Thinking --
Introduction to creativity and change --
Some thoughts about thinking --
The machinery of thinking --
Habits and problem solving --
Memory, boxes of information --

pt. 2. Specialization as a problem-solving resource --
Overcoming ruts and boxes --
Time, money and creativity --
Emotion, risks and problem solving --
Rewards, the necessary pot of gold --
Pulling together, organizing for creativity --
Decision making and strategy --
Where do we go from here?

[Kati · Rating 2 out of 5]

The biological information in the first half is (understandably) outdated, as are many of the examples, and the second half about implementing creativity is low on useful content. I'm afraid this one has not survived the test of time.

[Martin Lake · Rating 5 out of 5]

A brilliant book about how the creative mind works. A book to cherish.