International Business

by Ricky W. Griffin, Mike W. Pustay

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

570 pages, Hardcover

First published December 10, 2006

Reviews

[Clare · Rating 4 out of 5]

This was a very good textbook. Lots of examples explained the concepts.