Marketing Research

by Vinay Kumar, George S. Day

Relevant and recent examples and citations.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

Genres: Reference

800 pages, Hardcover

Published November 19, 2003

About the author

Librarian Note: There is more than one author in the Goodreads database with this name. This profile may contain books from multiple authors of this name.

Other authors publishing under this name are:

Vinay Kumar
Vinay Kumar, M.D., Pathologist
Vinay Kumar
Vinay Kumar, Leadership coaching

Reviews

[Amir Jabbari · Rating 3 out of 5]

The marketing research by Aaker introduces you to an effective market research planning methodology, however, most of the tools covered in the book are outdated especially those related to data analysis and market research through the Internet