Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships

by Richard A. Buckingham

(Kiplinger Books) A presentation of all of the necessary steps businesses should take in order to ensure that their clients keep coming back. A guide to being the best at customer service, with an emphasis on fostering repeat business and customer referrals. Twelve tools for maintaining and strengthening customer relationships. Customer services--United States.

300 pages, Hardcover

First published January 1, 2001

Reviews

[Karthikeyan Somasundaram]

Guides you how to turn customers to life time clients. Ofcourse teaches you how to take care of customers and get a life long business from them. Must read if you are in client servicing . I loved it

[John Laine]

As a former Nordstrom Buyer... This book has led me in the direction of creating long term repetitive clients over my entire sales career.