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HBR Guide to Better Business Writing
DON'T LET YOUR WRITING HOLD YOU BACK.
When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing , by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:
• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage
When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing , by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:
• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage
240 pages, Paperback
First published April 7, 2005
769 people are currently reading
2259 people want to read
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Displaying 1 - 30 of 109 reviews
July 20, 2018
I finished this entire book in a mere 5 something hours, even though it's a how-to book and stretches to around 200 pages. This is also my lowest rated book till date.
Following are my reasons,
1. There are, I believe, 4-5 stages of a writer - right from the time when a person picks that as a career option to an experienced professional of 20+ years. This book is for the very first type.
Even an 8th standard kid will know that salutations invite commas/full-stops and not semi-colons, and "Never click Reply-All without first checking the recipient list." - I mean, seriously!!!
2. Repeated advice. The author has said pretty much the same thing a lot of times. Emphasizing is one thing. Emphasizing with different use-cases and newer perspectives is a different thing.
3. I even felt that the book contains only 50-60% of actionable content. True, examples are needed for clarifications. But not similar types always. And definitely not too much in number.
4. The last 27 pages of the book contain the commonly confused/similar sounding words - YES FULL 27 PAGES!! I mean, in the future, if I get a doubt regarding two commonly confusing words, will I search for this book or will I just Google????????
5. I expected a much much better content from HBR, and I guess I need to agree with my friends that from past some time, HBR's quality has gone down. Like really down!!
One small example from the book,
> "Don't undermine your efforts with a hostile or inappropriate tone."
> "Use a tone appropriate for your audience."
> "Add a tone appropriate to your relationship with the recipient."
> "Be as direct as possible while maintaining a polite tone."
> "Be polite, sympathetic, and professional."
What you're seeing above are 5 similar pointers. But in the book, they're highlights (Recaps) from 5 different chapters.
Following are my reasons,
1. There are, I believe, 4-5 stages of a writer - right from the time when a person picks that as a career option to an experienced professional of 20+ years. This book is for the very first type.
Even an 8th standard kid will know that salutations invite commas/full-stops and not semi-colons, and "Never click Reply-All without first checking the recipient list." - I mean, seriously!!!
2. Repeated advice. The author has said pretty much the same thing a lot of times. Emphasizing is one thing. Emphasizing with different use-cases and newer perspectives is a different thing.
3. I even felt that the book contains only 50-60% of actionable content. True, examples are needed for clarifications. But not similar types always. And definitely not too much in number.
4. The last 27 pages of the book contain the commonly confused/similar sounding words - YES FULL 27 PAGES!! I mean, in the future, if I get a doubt regarding two commonly confusing words, will I search for this book or will I just Google????????
5. I expected a much much better content from HBR, and I guess I need to agree with my friends that from past some time, HBR's quality has gone down. Like really down!!
One small example from the book,
> "Don't undermine your efforts with a hostile or inappropriate tone."
> "Use a tone appropriate for your audience."
> "Add a tone appropriate to your relationship with the recipient."
> "Be as direct as possible while maintaining a polite tone."
> "Be polite, sympathetic, and professional."
What you're seeing above are 5 similar pointers. But in the book, they're highlights (Recaps) from 5 different chapters.
January 23, 2013
Bryan Garner is a genius and the closest thing in my life right now to a realistic role model. If you're already a skilled writer, this handbook can be a tad basic at times (e.g. lessons about "showing not telling," parallel structure, etc.) But it's far from inessential. A refresher course in writing is always edifying, and I learned some good tips for approaching the writing process. Plus a few important usage tips I'd forgotten or didn't know.
If you work in business and don't think of yourself as a "professional writer," however, this book is absolutely essential. Read this book. Read it twice. Take notes and highlight memorable sections. Review your notes and highlighted parts. You will improve your writing and communication skills in general. As a result, you will get more done and change the way coworkers and clients think about you - for the better. Do yourself a favor and invest $15 of that annual raise in improving the way you write and think.
If you work in business and don't think of yourself as a "professional writer," however, this book is absolutely essential. Read this book. Read it twice. Take notes and highlight memorable sections. Review your notes and highlighted parts. You will improve your writing and communication skills in general. As a result, you will get more done and change the way coworkers and clients think about you - for the better. Do yourself a favor and invest $15 of that annual raise in improving the way you write and think.
September 7, 2014
I had to write a review on this book for a class:
Introduction
Good writing is essential to success in business. Brian Green’s HBR Guide to Better Business Writing clearly explains the steps to communicate successfully through writing. This review will serve to as a short primer and critical analysis of this work. Four sections, consisting of twenty-one chapters, makeup the book; additionally six appendixes accompany the text. In general, each chapter starts with a writing concept, why it is important, and some guidelines on how to apply it. It then applies this concept to an example text, which makes the text more communicable, clear, and concise. All chapters end by recapping the main points of the chapter.
Thesis
Green’s thesis is that the key to effective business writing is to communicate purposefully, clearly, and concisely. This is evident in each section of the book, which all serve to communicate his main points. First, the writer should deliver information quickly and clearly. Second, they should know their purpose and communicate it in a straightforward manner. Finally, they should avoid common mistakes that make writing difficult to understand, too long, or put a barrier between the audience and message. Green comprehensively applies these points in the final section on common forms of business writing.
Assessment
All main points are applicable and articulated well, and directly support the thesis. Quick and clear information delivery is essential in the business environment; this means writing should be logical, economical, and easy to understand. Green argues that clarity is achieved by taking a stand, “When you’re forthright enough to take a position or recommend a course of action” (Green 2012, p 43). Writing without taking a stand leads to an unclear statement and ineffective use of the reader’s time.
His second point, a writer requires having a purpose and should communicate it in a straightforward and plainspoken manner is paramount to successful writing. This addresses the “Why” of the writing, which is a question every business seeks to answer. Green suggest considering purpose before writing, and to ask continuously if each sentence is advancing that purpose. With the purpose established, the next step is to state it simply and clearly. A business that can do this can effectively communicate with its audience.
Finally, there are things to avoid so that writing communicates effectively. With cross-functional teams and technological innovation in the workplace, it is important to avoid jargon, wordiness, and hyper-formalities. Green advocates using “we,” “our,” and “your” instead of “I” to add a personal touch to writing. Additionally, writing should be in the active voice to reduce word count and increase clarity. Acronyms should be avoided, but contractions should be used to avoid stuffiness.
All of the points are useful tools for effective writing, and should be used liberally in the business environment. Green does an excellent job explaining why these points make writing effective and how to employ them.
Strengths and Weaknesses
The main strength of this book is that it “practices what it preaches,” meaning it communicates each topic clearly and concisely. Each chapter is to the point and succinct; there is no difficult language or hyper-formality to slow communication between the author and reader. The recap at the end of each chapter helps reinforce everything discussed and along with the appendixes, serves as a great place to look over when referencing the book.
In general, the examples do an excellent job of demonstrating a concept, however sometimes the “before” examples come off as too poorly written to be believable (this example is then made effective as an “after” example). Also, the chapters on illustrations and appraisals leave much to be desired; the first refers the reader to another text, and the second isn’t much more than a list of phrases. Despite a few weaknesses, this book’s strengths easily carry it, making this usually boring topic into a page-turner.
Survey
The author does an excellent job of covering a wide array of topics and fitting them together in a logical and natural manner. The first section helps answer the questions of “why we write,” “who is our audience,” “how to start,” and “what to write.” Doing so, it covers the Madman-Architect-Carpenter-Judge process of writing. He ends this section discussing the use of graphics in writing.
The focus of the next section is writing development. Discussing techniques to better clarify, summarize, and tighten the prose. Green follow this by discussing the importance of being plainspoken, using chronological sequencing, and having good continuity. He ends by explaining why proper grammar is important, and why critical feedback from peers is an excellent way to improve writing.
The penultimate section is two chapters that advocate the proper use of pronouns and contractions and suggests avoiding acronyms and improper tone. The final section addressed popular forms of writing, using all the concepts discussed. E-mail, business letters, memos, reports, and appraisals are covered, usually in detail and with examples.
Comparisons
“If I had more time, I would have written a shorter letter,” by Blaise Pascal often comes to mind when reading this book. Pascal was a great writer, and it’s apt to compare the techniques of this book against that of great writers and prose. In all respects, this book compares favorably to other similar writings. One thing that’s great about this book is that it’s not afraid to suggest breaking with tradition. Green has no problem defending the use of contractions or less than formal writing to communicate effectively. He’s also inline with much contemporary business theory. Here’s a quote from another business book: “…Only the Wright brothers were able to inspire those around them…Only the Wright brothers started with Why.” (Sinek, 2009). It’s impressive that the first chapter of this book is about Why, and how that’s where you start. Compared to other books on writing, this book is shorter, simpler, and easier to read, not to mention inline with modern business theory. A much better and quicker read than a traditional textbook.
References
Garner, B. A. (2012). HBR guide to better business writing. Boston, Mass.: Harvard Business Review Press.
Pascal, B. (1965). Les provinciales; ou, Les lettres écrites par Louis de Montalte à un provincial de ses amis et aux RR. PP. jésuites. (Cognet, L., Trans.) Paris: Éditions Garnier frères.
Sinek, S. (2009). Start with why: how great leaders inspire everyone to take action. New York: Portfolio.
Introduction
Good writing is essential to success in business. Brian Green’s HBR Guide to Better Business Writing clearly explains the steps to communicate successfully through writing. This review will serve to as a short primer and critical analysis of this work. Four sections, consisting of twenty-one chapters, makeup the book; additionally six appendixes accompany the text. In general, each chapter starts with a writing concept, why it is important, and some guidelines on how to apply it. It then applies this concept to an example text, which makes the text more communicable, clear, and concise. All chapters end by recapping the main points of the chapter.
Thesis
Green’s thesis is that the key to effective business writing is to communicate purposefully, clearly, and concisely. This is evident in each section of the book, which all serve to communicate his main points. First, the writer should deliver information quickly and clearly. Second, they should know their purpose and communicate it in a straightforward manner. Finally, they should avoid common mistakes that make writing difficult to understand, too long, or put a barrier between the audience and message. Green comprehensively applies these points in the final section on common forms of business writing.
Assessment
All main points are applicable and articulated well, and directly support the thesis. Quick and clear information delivery is essential in the business environment; this means writing should be logical, economical, and easy to understand. Green argues that clarity is achieved by taking a stand, “When you’re forthright enough to take a position or recommend a course of action” (Green 2012, p 43). Writing without taking a stand leads to an unclear statement and ineffective use of the reader’s time.
His second point, a writer requires having a purpose and should communicate it in a straightforward and plainspoken manner is paramount to successful writing. This addresses the “Why” of the writing, which is a question every business seeks to answer. Green suggest considering purpose before writing, and to ask continuously if each sentence is advancing that purpose. With the purpose established, the next step is to state it simply and clearly. A business that can do this can effectively communicate with its audience.
Finally, there are things to avoid so that writing communicates effectively. With cross-functional teams and technological innovation in the workplace, it is important to avoid jargon, wordiness, and hyper-formalities. Green advocates using “we,” “our,” and “your” instead of “I” to add a personal touch to writing. Additionally, writing should be in the active voice to reduce word count and increase clarity. Acronyms should be avoided, but contractions should be used to avoid stuffiness.
All of the points are useful tools for effective writing, and should be used liberally in the business environment. Green does an excellent job explaining why these points make writing effective and how to employ them.
Strengths and Weaknesses
The main strength of this book is that it “practices what it preaches,” meaning it communicates each topic clearly and concisely. Each chapter is to the point and succinct; there is no difficult language or hyper-formality to slow communication between the author and reader. The recap at the end of each chapter helps reinforce everything discussed and along with the appendixes, serves as a great place to look over when referencing the book.
In general, the examples do an excellent job of demonstrating a concept, however sometimes the “before” examples come off as too poorly written to be believable (this example is then made effective as an “after” example). Also, the chapters on illustrations and appraisals leave much to be desired; the first refers the reader to another text, and the second isn’t much more than a list of phrases. Despite a few weaknesses, this book’s strengths easily carry it, making this usually boring topic into a page-turner.
Survey
The author does an excellent job of covering a wide array of topics and fitting them together in a logical and natural manner. The first section helps answer the questions of “why we write,” “who is our audience,” “how to start,” and “what to write.” Doing so, it covers the Madman-Architect-Carpenter-Judge process of writing. He ends this section discussing the use of graphics in writing.
The focus of the next section is writing development. Discussing techniques to better clarify, summarize, and tighten the prose. Green follow this by discussing the importance of being plainspoken, using chronological sequencing, and having good continuity. He ends by explaining why proper grammar is important, and why critical feedback from peers is an excellent way to improve writing.
The penultimate section is two chapters that advocate the proper use of pronouns and contractions and suggests avoiding acronyms and improper tone. The final section addressed popular forms of writing, using all the concepts discussed. E-mail, business letters, memos, reports, and appraisals are covered, usually in detail and with examples.
Comparisons
“If I had more time, I would have written a shorter letter,” by Blaise Pascal often comes to mind when reading this book. Pascal was a great writer, and it’s apt to compare the techniques of this book against that of great writers and prose. In all respects, this book compares favorably to other similar writings. One thing that’s great about this book is that it’s not afraid to suggest breaking with tradition. Green has no problem defending the use of contractions or less than formal writing to communicate effectively. He’s also inline with much contemporary business theory. Here’s a quote from another business book: “…Only the Wright brothers were able to inspire those around them…Only the Wright brothers started with Why.” (Sinek, 2009). It’s impressive that the first chapter of this book is about Why, and how that’s where you start. Compared to other books on writing, this book is shorter, simpler, and easier to read, not to mention inline with modern business theory. A much better and quicker read than a traditional textbook.
References
Garner, B. A. (2012). HBR guide to better business writing. Boston, Mass.: Harvard Business Review Press.
Pascal, B. (1965). Les provinciales; ou, Les lettres écrites par Louis de Montalte à un provincial de ses amis et aux RR. PP. jésuites. (Cognet, L., Trans.) Paris: Éditions Garnier frères.
Sinek, S. (2009). Start with why: how great leaders inspire everyone to take action. New York: Portfolio.
July 4, 2021
Simple. Clear. Easy to read. Well structured and a fine guide for someone who wants to start learning who to write properly and decently in business environment.
June 13, 2020
อ่านฉบับแปลไทย แปลเข้าใจง่ายอยู่ เป็นหนังสือไกด์ที่ดีเหมาะกับการใช้งานสำหรับท่านที่ต้องเขียนด้วยภาษาอังกฤษ มีตัวอย่างที่ดีและที่ควรปรับปรุงมาเปรียบเทียบกันทำให้เข้าใจมากขึ้น
การแบ่งการเขียนเป็นสี่ขั้นตอนนั้นเข้าใจเปรียบเทียบดีมากเลยด้วยวิธีการ MACJ
น่าจะได้อ่านมาตั้งนานแล้วเสียดายเหมือนกัน แต่ก็ไม่สายกับการทำความเข้าใจและการเริ่มต้นใหม่กับอะไรสักอย่างที่มีประโยชน์ต่อการพัฒนาตนเอง
MACJ :
คนบ้า Madman รวบรวมข้อมูลและประมวลความคิด
สถาปนิก Achitect เรียบเรียงข้อมูลเป็นโครงสร้างเอกสารคร่าวๆ
ช่างไม้ Carpenter ร้อยเรียงเป็นประโยคและย่อหน้า ตามโครงสร้างที่สถาปนิกกำหนด
ผู้พิพากษา Judge ควบคุมคุณภาพเเละปรับปรุงถ้อยคำให้สละสลวย
หลักจำสำหรับตัวเอง # รวบรวม เรียบเรียง ร้อยเรียง(อย่างไว) (ทำให้)เรียบร้อย
การแบ่งการเขียนเป็นสี่ขั้นตอนนั้นเข้าใจเปรียบเทียบดีมากเลยด้วยวิธีการ MACJ
น่าจะได้อ่านมาตั้งนานแล้วเสียดายเหมือนกัน แต่ก็ไม่สายกับการทำความเข้าใจและการเริ่มต้นใหม่กับอะไรสักอย่างที่มีประโยชน์ต่อการพัฒนาตนเอง
MACJ :
คนบ้า Madman รวบรวมข้อมูลและประมวลความคิด
สถาปนิก Achitect เรียบเรียงข้อมูลเป็นโครงสร้างเอกสารคร่าวๆ
ช่างไม้ Carpenter ร้อยเรียงเป็นประโยคและย่อหน้า ตามโครงสร้างที่สถาปนิกกำหนด
ผู้พิพากษา Judge ควบคุมคุณภาพเเละปรับปรุงถ้อยคำให้สละสลวย
หลักจำสำหรับตัวเอง # รวบรวม เรียบเรียง ร้อยเรียง(อย่างไว) (ทำให้)เรียบร้อย
February 26, 2021
Do you remember in school when a teacher would assign a book and three months later, when the class ended, you felt like that book would have been more useful as kindling? I remember that for sure. This book is not like that. I'm currently getting my MBA online, and I would have to say this book will be going on the short list of books I will reference in the future. It is a quick crash course on the need to know principles for business writing. The principles it teaches are concise, meaningful, and applicable. You can take what you have learned at any point during this book and apply it almost immediately to your work. I would highly recommend reading and purchasing this book.
May 2, 2020
Lives up to its name: a guide with practical steps towards effective business writing.
This book is straight forward, and progresses smoothly. The guidelines are put simply and in an organized manner, and the topics are in good order.
One very useful outcome is the author's reference to a couple of other helpful guides/authors for written and visual communication; namely, Edward Tufte and Rudolf Flesch.
Finally, the book's appendices are easily accessible and helpful for quick reference while writing any form of business communication.
This book is straight forward, and progresses smoothly. The guidelines are put simply and in an organized manner, and the topics are in good order.
One very useful outcome is the author's reference to a couple of other helpful guides/authors for written and visual communication; namely, Edward Tufte and Rudolf Flesch.
Finally, the book's appendices are easily accessible and helpful for quick reference while writing any form of business communication.
March 25, 2023
Garner provides a succinct and utilitarian walkthrough on how to write well in a business setting. Its short chapters make it easy to come back later and revisit a certain skill that may be lacking, and make it an easy-to-digest read that can be done for five minutes a day. The book is loaded with concrete practices to improve writing. Sometimes the author gets a little too romantic about writing, and the appendices were a little long (including recommending a bunch of books from the 1940s?). Overall, however, it is a very useful resource when taken at face value.
August 15, 2024
I'll start with honesty.
This is my first time finishing a non-fiction book about writing, and it's worth reading. It's hard to find no-bullshit non-fiction books on writing, especially business writing. It's quite helpful, and there's no age bar to this - please pick it up! Most of it's just common sense about writing, and it's written in a way that actually holds your attention.
The chapters are well-articulated and written with clear examples and concise recaps, making it easy to revise and simple to apply to work.
P.S. Consider this as a work book.
This is my first time finishing a non-fiction book about writing, and it's worth reading. It's hard to find no-bullshit non-fiction books on writing, especially business writing. It's quite helpful, and there's no age bar to this - please pick it up! Most of it's just common sense about writing, and it's written in a way that actually holds your attention.
The chapters are well-articulated and written with clear examples and concise recaps, making it easy to revise and simple to apply to work.
P.S. Consider this as a work book.
February 26, 2021
สามารถนำสิ่งที่อ่านไปพัฒนาการเขียน ทั้งภาษาไทยภาษาอังกฤษ สำหรับคนที่อยากพัฒนาการเขียนในด้านการทำงาน เช่น การเขียนอีเมล์ รายงานต่างๆ เหมาะมากที่จะอ่านเล่มนี้
ส่วนของ Grammar มีไม่เยอะมาก และอยู่ในภาคผนวก แต่ผู้เขียนก็ยกเนื้อหามาในสิ่งที่สำคัญๆ สามารถนำไปปรับใช้ได้จริง
ส่วนของ Grammar มีไม่เยอะมาก และอยู่ในภาคผนวก แต่ผู้เขียนก็ยกเนื้อหามาในสิ่งที่สำคัญๆ สามารถนำไปปรับใช้ได้จริง
July 1, 2023
Read this to improve your writing skills.
September 20, 2024
A must read for anyone who wants to improve their prose and be a better writer.
March 17, 2022
The Notes on HBR Guide to Better Business Writing...
“If you can't explain something simply, you don't understand it well enough.”
~ Albert Einstein, physicist
The Learning Scope:
- Push past writer’s block
- Organize your ideas
- Cut to the chase–and keep readers’ attention
- Trim the fat from your documents
- Strike the right tone
- Create proposals that win business
- Write e-mails that get people to act
- Call out key points with formatting
- Avoid grammar gaffes
1: Write Quickly—Then edit
Writing has many more rules than speaking does, and the editorial instinct demands that you think about those rules while you’re trying to produce the right words.
When Writing…
- Write your first draft quickly.
- Highlight problems, but don’t fix them.
- Turn off your spell-checker.
When Revising…
- Turn the spell-checker back on.
- Search for common mistakes.
- “Hire” a proofreader.
- Change the way you interact with the document.
- Read it aloud.
When you separate the tasks of writing and editing and work on each one, they should feed each other.
“A sentence should never be cruel and unusual.”
~ William C. Burton, attorney
2: Win Over Readers by Meeting Their Needs
Business readers are content-driven, time-pressed, and in search of solutions.
The Starting Point...
1.) The situation.
2.) The complication.
3.) The question.
4.) The answer.
The Argument...
First, before you start putting sentences together, diagram your argument and data as small blocks of information.
Second, working from the top-down, build a pyramid with those blocks.
Other Tips...
- Follow principles, not templates.
- Lead with your key points.
- Be concise but complete.
“Clarity begins at home.”
~ Edie Schwager, speaker with the American Medical Writers Association
3: Sell Your Proposal with a Strong Executive Summary...
Responding to a request for proposals (RFP) is pretty straightforward. You describe your company’s history, your product or service, its implementation schedule, and the support you’ll provide.
The one stumbling block is the one section that everyone will read: the executive summary.
The executive summary lays out the business case.
- Know Your Audience.
-An Executive Summary That Worked:
1. Establish the need or problem.
2. Recommend the solution and explain its value.
3. Differentiate your company.
Other Tips...
- Use formatting to highlight your message.
- Keep it clear, clean, and to the point.
- Take advantage of technology.
“The trouble with so many of us is that we underestimate the power of simplicity.”
~ Robert Stuberg, author and speaker
4: Make Your Proposal Come Out on Top
Seven Questions for a Client-Centered Proposal:
1.) What is the client’s problem or need?
2.) What makes this problem worth solving?
3.) What goals must be served?
4.) Which goal has the highest priority?
5.) What products/applications/services can I offer that will solve the problem or meet the need?
6.) What results are likely to follow from each potential recommendation?
7.) Comparing these results with the customer’s desired outcomes or goals, which recommendation
is best?
Done right, proposals can be your best avenue to new business opportunities.
Done wrong, they are a waste of time and money.
Adopt the Customer’s Point of View:
- A good proposal specifically addresses a prospect’s needs.
- Clarify expectations with a prospect meeting whenever possible.
Follow a Disciplined Process...
- Thorough research.
- An outline of responsibilities.
- Careful attention to writing.
Other Tips...
- Personalize, personalize, personalize.
- Avoid boilerplate language, despite its value as a timesaver.
- Remember that details sell.
- Paint a picture.
- Be concise.
Frame the Proposal...
Like a movie trailer, the proposal’s executive summary should pique interest with appealing highlights, communicate the essence of the coming presentation, and help your audience determine whether to invest further “viewing” time. So it demands your best thinking—and
writing. Often, it is the only section decision-makers read.
The appendix is your other “bookend.”
Take Time to Assess.
Too often, proposals are marketing afterthoughts, left to the last minute and filled with search-and-replace generalities. No wonder success rates suffer. But well-written proposals can actually be your best sales tool—and the start of a long relationship.
“When writing about science, don't simplify the science; simplify the writing.”
~ Julie Ann Miller, former editor of Science News
5: How to Write E-mails People Will Read
1.) Announce what it’s about.
2.) Stay on topic.
3.) Provide context.
4.) Focus on the strongest argument.
5.) Write short.
6.) Use numbers and other specifics.
7.) Kill your favorite bits.
8.) Omit anything you come up with in the heat of emotion.
9.) Omit useless words.
10.) Put last things first.
11.) Don’t bcc.
12.) Use formatting for readability.
13.) Be sensitive to language and culture differences.
14.) Set the right tone.
15.) Revise before sending.
16.) Give it a day.
“This report, by its very length, defends itself against the risk of being read.”
~ Winston Churchill, former British prime minister
6: Is Your E-mail Concise—or Curt?
- Try calling instead.
- Include deadlines when you first make a request.
- Be conversational.
Even the simplest e-mails need to be written with care. It takes time and thought to avoid giving the wrong emotional cues.
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
~ Stephen King, author
7: Strike the Right Tone
Business writers agonize over word choice, syntax, and structure. But they often overlook one of the most important steps: matching the tone of the piece to the occasion—and to the audience.
- Energy
- Formality
- Reality Check
Using test readers is hardly rocket science, but people who go to the trouble invariably produce more effective writing. And it’s less time-consuming than toiling futilely in isolation.
"All good writing begins with terrible first efforts. You need to start somewhere.
~ Anne Lamott, author
8: Five Quick ways to trim Your writing
1. Simplify the Structure
2. Stick to Specifcs
3. Use Formatting
4. Downshift Your Tone
5. Cut and Combine
Other Tips...
- Omit the obvious.
- Convert “of” phrases to possessive.
- Replace bloated phrases with simpler words.
- Use active verbs.
- Never express a number in both digits and words.
- Tables.
- Maps and diagrams.
- Boldface type.
"Good writing is clear thinking made visible."
~ William Wheeler, journalist, and author
9: How to Write Correctly Without Knowing All the Rules
Poor writing sends a bad message to readers, but you don’t have time to wrestle with all the complexities of grammar and usage.
All you need to know is how to identify problems and steer clear of them.
Note that the focus here is on rewriting sentences. It’s OK to write them incorrectly the first time. In fact, that’ll allow you to focus on your train of thought. You can go back and proofread later. It’s easier to rewrite several sentences in a second draft than to keep interrupting your thought process to write them perfectly the first time.
"Easy reading is damn hard writing"
~ Nathaniel Hawthorne, author
10: Is Following the “Rules” Tripping Up Your Message?
1. Never End a Sentence with a Preposition
2. Never Split an Infinitive
3. Never Begin a Sentence with “And” or “But”
4. Never Write a One-Sentence Paragraph
“ No compulsion in the world is stronger than the urge to edit someone else's document.”
~ H. G. Wells, author
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean because they might be criticized for it.
~ Seth Godin
“If you can't explain something simply, you don't understand it well enough.”
~ Albert Einstein, physicist
The Learning Scope:
- Push past writer’s block
- Organize your ideas
- Cut to the chase–and keep readers’ attention
- Trim the fat from your documents
- Strike the right tone
- Create proposals that win business
- Write e-mails that get people to act
- Call out key points with formatting
- Avoid grammar gaffes
1: Write Quickly—Then edit
Writing has many more rules than speaking does, and the editorial instinct demands that you think about those rules while you’re trying to produce the right words.
When Writing…
- Write your first draft quickly.
- Highlight problems, but don’t fix them.
- Turn off your spell-checker.
When Revising…
- Turn the spell-checker back on.
- Search for common mistakes.
- “Hire” a proofreader.
- Change the way you interact with the document.
- Read it aloud.
When you separate the tasks of writing and editing and work on each one, they should feed each other.
“A sentence should never be cruel and unusual.”
~ William C. Burton, attorney
2: Win Over Readers by Meeting Their Needs
Business readers are content-driven, time-pressed, and in search of solutions.
The Starting Point...
1.) The situation.
2.) The complication.
3.) The question.
4.) The answer.
The Argument...
First, before you start putting sentences together, diagram your argument and data as small blocks of information.
Second, working from the top-down, build a pyramid with those blocks.
Other Tips...
- Follow principles, not templates.
- Lead with your key points.
- Be concise but complete.
“Clarity begins at home.”
~ Edie Schwager, speaker with the American Medical Writers Association
3: Sell Your Proposal with a Strong Executive Summary...
Responding to a request for proposals (RFP) is pretty straightforward. You describe your company’s history, your product or service, its implementation schedule, and the support you’ll provide.
The one stumbling block is the one section that everyone will read: the executive summary.
The executive summary lays out the business case.
- Know Your Audience.
-An Executive Summary That Worked:
1. Establish the need or problem.
2. Recommend the solution and explain its value.
3. Differentiate your company.
Other Tips...
- Use formatting to highlight your message.
- Keep it clear, clean, and to the point.
- Take advantage of technology.
“The trouble with so many of us is that we underestimate the power of simplicity.”
~ Robert Stuberg, author and speaker
4: Make Your Proposal Come Out on Top
Seven Questions for a Client-Centered Proposal:
1.) What is the client’s problem or need?
2.) What makes this problem worth solving?
3.) What goals must be served?
4.) Which goal has the highest priority?
5.) What products/applications/services can I offer that will solve the problem or meet the need?
6.) What results are likely to follow from each potential recommendation?
7.) Comparing these results with the customer’s desired outcomes or goals, which recommendation
is best?
Done right, proposals can be your best avenue to new business opportunities.
Done wrong, they are a waste of time and money.
Adopt the Customer’s Point of View:
- A good proposal specifically addresses a prospect’s needs.
- Clarify expectations with a prospect meeting whenever possible.
Follow a Disciplined Process...
- Thorough research.
- An outline of responsibilities.
- Careful attention to writing.
Other Tips...
- Personalize, personalize, personalize.
- Avoid boilerplate language, despite its value as a timesaver.
- Remember that details sell.
- Paint a picture.
- Be concise.
Frame the Proposal...
Like a movie trailer, the proposal’s executive summary should pique interest with appealing highlights, communicate the essence of the coming presentation, and help your audience determine whether to invest further “viewing” time. So it demands your best thinking—and
writing. Often, it is the only section decision-makers read.
The appendix is your other “bookend.”
Take Time to Assess.
Too often, proposals are marketing afterthoughts, left to the last minute and filled with search-and-replace generalities. No wonder success rates suffer. But well-written proposals can actually be your best sales tool—and the start of a long relationship.
“When writing about science, don't simplify the science; simplify the writing.”
~ Julie Ann Miller, former editor of Science News
5: How to Write E-mails People Will Read
1.) Announce what it’s about.
2.) Stay on topic.
3.) Provide context.
4.) Focus on the strongest argument.
5.) Write short.
6.) Use numbers and other specifics.
7.) Kill your favorite bits.
8.) Omit anything you come up with in the heat of emotion.
9.) Omit useless words.
10.) Put last things first.
11.) Don’t bcc.
12.) Use formatting for readability.
13.) Be sensitive to language and culture differences.
14.) Set the right tone.
15.) Revise before sending.
16.) Give it a day.
“This report, by its very length, defends itself against the risk of being read.”
~ Winston Churchill, former British prime minister
6: Is Your E-mail Concise—or Curt?
- Try calling instead.
- Include deadlines when you first make a request.
- Be conversational.
Even the simplest e-mails need to be written with care. It takes time and thought to avoid giving the wrong emotional cues.
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
~ Stephen King, author
7: Strike the Right Tone
Business writers agonize over word choice, syntax, and structure. But they often overlook one of the most important steps: matching the tone of the piece to the occasion—and to the audience.
- Energy
- Formality
- Reality Check
Using test readers is hardly rocket science, but people who go to the trouble invariably produce more effective writing. And it’s less time-consuming than toiling futilely in isolation.
"All good writing begins with terrible first efforts. You need to start somewhere.
~ Anne Lamott, author
8: Five Quick ways to trim Your writing
1. Simplify the Structure
2. Stick to Specifcs
3. Use Formatting
4. Downshift Your Tone
5. Cut and Combine
Other Tips...
- Omit the obvious.
- Convert “of” phrases to possessive.
- Replace bloated phrases with simpler words.
- Use active verbs.
- Never express a number in both digits and words.
- Tables.
- Maps and diagrams.
- Boldface type.
"Good writing is clear thinking made visible."
~ William Wheeler, journalist, and author
9: How to Write Correctly Without Knowing All the Rules
Poor writing sends a bad message to readers, but you don’t have time to wrestle with all the complexities of grammar and usage.
All you need to know is how to identify problems and steer clear of them.
Note that the focus here is on rewriting sentences. It’s OK to write them incorrectly the first time. In fact, that’ll allow you to focus on your train of thought. You can go back and proofread later. It’s easier to rewrite several sentences in a second draft than to keep interrupting your thought process to write them perfectly the first time.
"Easy reading is damn hard writing"
~ Nathaniel Hawthorne, author
10: Is Following the “Rules” Tripping Up Your Message?
1. Never End a Sentence with a Preposition
2. Never Split an Infinitive
3. Never Begin a Sentence with “And” or “But”
4. Never Write a One-Sentence Paragraph
“ No compulsion in the world is stronger than the urge to edit someone else's document.”
~ H. G. Wells, author
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean because they might be criticized for it.
~ Seth Godin
June 5, 2017
Strength
- Contents are very helpful to one who are dealing with writing skill.
- Know terminology "Test FRE" => Method to count the ease of reading.
- Give example in detail.
- Short Pages (191 page) => Short content => Short remember
Weakness
- Short teminology "HBR" is not explained at the beginning.
- The content is tranlsated into Vietnamese style but some main content or example should be maintained in English.
- In common. All contents in this book is not outstanding and different comprared with others.
*****
Quote
[Page 12] Let think that you'are a professional author before writing.
[Page 13] Think about reason to write document and the needs of readers.
[Page 14] Read your contents out lound.
[Page 36] Write 3 main ideas (2 is short, 4 is many). In math only have 1,2,3 and many.
[Page 46] Restrict your time when you writing draft (5=>10 minutes)
- Contents are very helpful to one who are dealing with writing skill.
- Know terminology "Test FRE" => Method to count the ease of reading.
- Give example in detail.
- Short Pages (191 page) => Short content => Short remember
Weakness
- Short teminology "HBR" is not explained at the beginning.
- The content is tranlsated into Vietnamese style but some main content or example should be maintained in English.
- In common. All contents in this book is not outstanding and different comprared with others.
*****
Quote
[Page 12] Let think that you'are a professional author before writing.
[Page 13] Think about reason to write document and the needs of readers.
[Page 14] Read your contents out lound.
[Page 36] Write 3 main ideas (2 is short, 4 is many). In math only have 1,2,3 and many.
[Page 46] Restrict your time when you writing draft (5=>10 minutes)
May 1, 2018
Trabajo para una empresa americana y un superior me dijo que mis correos estaban bien pero que seguía pensando en español al momento de escribirlos y a veces era difícil comprender la idea que deseaba transmitir. ¡Auch! Me hizo pensar que realmente debía leer algunas de las reglas gramaticales del idioma y además leer sobre redacción empresarial americana. Debo decir que este libro me ayudó a ver estos pequeños detalles, que solo con la práctica se pueden corregir. Aconseja sobre cómo evitar los errores más comunes en los medios escritos más usados dentro de una compañía, sugiere corregir la verborrea y los errores gramaticales para así, lograr expresar las ideas claramente y de modo conciso, es la meta de este libro.
December 31, 2024
Another book I was recommended from my mentor from work. I hate to admit it, but boy did I suck at writing emails. Sure, there isn't anything inherently bad about being a little personal. But business is business, just get to the point or you'll loose your audience. And that's something I am striving for each day. So, to not go against anything I say here about being brief and succinct: yes, I found this book valuable. Do certain sections lag? Of course, but that's the case with any book like this, whether how-to or just business-based. Do some sections feel a bit too revealing about ourselves when we read between the lines? Absolutely. Ultimately, what I'm hoping from all of this is that I become a better employee and colleague. Like the old saying: work smarter, not harder.
March 19, 2017
This was a recommended text for a unit I'm studying, and it really didn't deliver on the promises made by the lecturer. In fact it was totally useless to someone with a writing background like me. However it is a very good general guide to business writing, and if that's something you struggle with then it genuinely is very good - it just wasn't for me.
Fair warning though - the layout of the pages is stupid (the pages themselves are unusually tall and thin, and the type is very spaced out) so the page count doesn't really reflect the amount of content. It is very brief - with a normal layout it'd only have 2/3 as many pages
Fair warning though - the layout of the pages is stupid (the pages themselves are unusually tall and thin, and the type is very spaced out) so the page count doesn't really reflect the amount of content. It is very brief - with a normal layout it'd only have 2/3 as many pages
November 14, 2019
Much of the content is advice you have heard before, but this book has amazing value. It provides clear instructions and fantastic comparisons between clear ways of communicating and ineffective ones. I recommended it to a member of my team and they have passed it along, almost everyone in my reporting tree has read it at this point.
Since adopting what Ive learned I get better responses to emails I write, and my ideas are accepted more often. HBR Guide to Better Business Writing is a basic but essential tool, I can't recommend it more.
(there is a lot of pressure around writing a review on a book about writing).
Since adopting what Ive learned I get better responses to emails I write, and my ideas are accepted more often. HBR Guide to Better Business Writing is a basic but essential tool, I can't recommend it more.
(there is a lot of pressure around writing a review on a book about writing).
February 25, 2017
Great refresher on how to write well for business
Why did I choose this book? Because I'd like to write more clearly and effectively in my business.
What was my experience with reading the book? It gave some great examples of clear writing versus unclear writing. It's definitely worth reading a second time. There were plenty of gold nuggets such as the MACJ formula for planning papers and the distinction between passive voice and active voice was made clear.
Would I recommend this book to others? Yes. It's a fantastic short read.
Why did I choose this book? Because I'd like to write more clearly and effectively in my business.
What was my experience with reading the book? It gave some great examples of clear writing versus unclear writing. It's definitely worth reading a second time. There were plenty of gold nuggets such as the MACJ formula for planning papers and the distinction between passive voice and active voice was made clear.
Would I recommend this book to others? Yes. It's a fantastic short read.
May 31, 2018
Simple, direct, and concise read on how to improve your business writing. Chapters are brief and compact with useful recaps. The author starts with a section on how to focus and start writing. Afterwards he discusses ways to develop your writing skills and further elaborates briefly on what to avoid when writing. He ends the book with suggested approaches on common forms of business writing (e-mails, memos, reports, etc.). There are helpful appendices about useful grammar and punctual rules along with a primer of good usage. Very helpful and quick book.
January 26, 2019
This takes you through the basics to how to get the best results from different forms, such as letter and email.
There are some great tips on plain English, or in this case American English. The appendices provide some really useful easy references.
I found the early section on the thought process and structure when writing particularly of interest.
For a general introduction or a refresh, if you are already using some of the techniques in the book, this is a good and not surprisingly easy read.
There are some great tips on plain English, or in this case American English. The appendices provide some really useful easy references.
I found the early section on the thought process and structure when writing particularly of interest.
For a general introduction or a refresh, if you are already using some of the techniques in the book, this is a good and not surprisingly easy read.
May 8, 2021
"Fall in love with the language, and it will love you back." Writing is an integral part of communication. Naturally, it shares many principles with common communication tasks. Good writing requires us to start from the readers' experiences. Just like when talking, we must make sure the counterpart is comfortable.
Before reading this book, I've never realized there are such big holes in my writing. This book opened my eyes to this vital skill in the business world. It motivated me to continue my training.
Before reading this book, I've never realized there are such big holes in my writing. This book opened my eyes to this vital skill in the business world. It motivated me to continue my training.
April 16, 2023
A great book that pretty much offers one advice: write concisely.
It provides examples for writing emails, memos, and other forms, keeping always brevity and relavance at the front.
If you have to write emails in the workplace, that pretty much you do if you are to read this, the book provides the theory and the examples to do so, with short explanations that make sense.
A big plus: this book is written in what in preaches: brevity and clarity, so the book itself is an example of how to do better business writing. A must-read.
It provides examples for writing emails, memos, and other forms, keeping always brevity and relavance at the front.
If you have to write emails in the workplace, that pretty much you do if you are to read this, the book provides the theory and the examples to do so, with short explanations that make sense.
A big plus: this book is written in what in preaches: brevity and clarity, so the book itself is an example of how to do better business writing. A must-read.
September 6, 2023
This was 3.5 stars. It was a good read, but not particularly special. My favorite part was Warren Buffet's advise: "When writing Berkshire Hathaway's annual report, I pretend that I'm talking to my sisters. I have no trouble picturing them: Though highly intelligent, they are not experts in accounting or finance. They will understand plain English, but jargon may puzzle them. My goal is simply to give them the information I would wish them to supply me if our positions were reversed. To succeed, I don't need to be Shakespeare; I must, though, have a sincere desire to inform."
May 22, 2025
Another reading I did for work. Some of the material I've learned from free courses, which this review does not reflect. This is an average writing guide, and not the first one that would come to mind to help someone write.
Some of the examples don't reflect the urgency business communication requires. Of actionable changes a person could learn only reflects 50% of the suggestions.
There are some dated suggestions in the back too, like not using a stamp to sign documents. What about Adobe Sign? I can't recall the last time I saw a stamp and ink in an office.
Some of the examples don't reflect the urgency business communication requires. Of actionable changes a person could learn only reflects 50% of the suggestions.
There are some dated suggestions in the back too, like not using a stamp to sign documents. What about Adobe Sign? I can't recall the last time I saw a stamp and ink in an office.
July 16, 2019
This book is a simple yet informative read on better business writing. Since the topic is business writing, the author lives up to the topic with short but concise sentences, brief break downs of the topic and ways to get better. This guide also include examples that you can use to practice your writing and learn from other book examples. This book also has an appendix. I read this book in an hour and 30 minutes. Great book.
August 3, 2020
A straightforward and informative book on writing in a business setting. Everything is covered from proposals to emails to memos. Although it was targeted for business writing, it was a great refresher on tightening up my writing structure in all aspects of writing.
It's a quick read and has plenty of information. It may not be terribly helpful if you aren't constantly writing or sending emails in your career, but has some overall great tips on writing nonetheless.
It's a quick read and has plenty of information. It may not be terribly helpful if you aren't constantly writing or sending emails in your career, but has some overall great tips on writing nonetheless.
March 22, 2023
A handy guide!
This book is a great resource that you can refer to over and over. It covers many topics from writing emails, to grammar, and syntax.
While reading this book, I was putting together a PowerPoint for work, and found many useful applications; such as checking the Flesch Reading Ease of my most verbose writing.
If you're interested in checking your own writing, you can use this free website:
https://charactercalculator.com/flesc...
This book is a great resource that you can refer to over and over. It covers many topics from writing emails, to grammar, and syntax.
While reading this book, I was putting together a PowerPoint for work, and found many useful applications; such as checking the Flesch Reading Ease of my most verbose writing.
If you're interested in checking your own writing, you can use this free website:
https://charactercalculator.com/flesc...
January 4, 2018
The Guide to Better Business Writing is an excellent guide to the key elements of business writing. It's brutally concise, clear and easy to read, and has lots of helpful examples of good writing and bad. For good writers, it's an effective refresher. For those seeking to improve, there are numerous suggestions to implement.
April 14, 2018
This book is broken up into short chapters that make it ideal for reading in the bathroom. If you want to look smart, keep a copy of this book by your office desk. Garner is an excellent writer and grammarian. He provides lucid and simple advice that can help you write more effectively.
If you frequently write professional emails or memos, this book is for you (or your coworkers).
If you frequently write professional emails or memos, this book is for you (or your coworkers).
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