What do you think?
Rate this book
272 pages, Hardcover
First published January 1, 2013
Leaders lead, and a good place to start leading is in strategy development for your business.A.G. Lafley led Proctor & Gamble for nearly a decade helping to double sales and quadruple profits. After retiring, he recently stepped back into the leadership role. He has teamed with such notables as Clayton Christensen in innovation, Tim Brown in design and others. Here, he partners with Roger Martin (of Michael Porter's Monitor Group) to discuss P&G's approach to strategy.
Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.Lafley and Martin outline a five-layer strategy framework:
All strategy entails risk. But operating in a slow-growing, fast-changing, intensely competitive world without a strategy to guide you is far riskier.For a related discussion, check out Understanding Michael Porter. For a counter argument, check out The End of Competitive Advantage.