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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

3.71  ·  Rating details ·  21 ratings  ·  5 reviews

Pioneers of Digital
showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campai
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Paperback, 232 pages
Published November 15th 2012 by Kogan Page (first published October 3rd 2012)
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Aisyah Samuin
Mar 01, 2019 rated it really liked it
Shelves: educational
This book took the longest time for me to finish. I think I first opened its front page some time in 2017 and finally turned the last page in 2019, in between many other finished books. Not saying this book is bland and boring, in fact, quite the opposite. It is full of informations about digital pioneers and detailed descriptions of their works, contributions, success and tips. I think it took me forever to finish this book because the format is rather textbook style; pages with too many words ...more
Bianca Smith
Jun 03, 2013 rated it really liked it
Where was this book when I was in grad school?

Pioneers of Digital (Paul Springer and Mel Carson) is a collection of 20 interviews and case studies looking at the founders of digital marketing, the ones who did it by design and those by accident.

In grad school one of my assignments required analyzing a case study from a book. Unfortunately the RMIT library's marketing and PR section hadn't been added to since 1990. Small exaggeration. Pioneers of Digital would have been my go-to.

Most of the inter
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Mark
Jan 16, 2013 rated it it was amazing
What happens when you take the 20 most exciting “success stories from leaders in advertising, marketing, search & social media” and put them all in the same place? A really good book. Pioneers of Digital, by Paul Springer and Mel Carson, brings these stories together as a sort of history of digital thus far. All in all, there are 20 success stories that would get even the most seasoned professionals fired up to do something more.

There are many great takeaways from each digital pioneer in this b
...more
Richard Hurst
Jan 16, 2016 rated it liked it
The articles on the ad / marketing folks, aren't my cup of tea. Main highlights for me, were of course Stephen Fry, but also Thomas Gensemer, Martha Lane Fox, Kyle MacDonald and Qi Lu. ...more
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