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Get Lucky: How to Put Planned Serendipity to Work For You and Your Business
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Get Lucky: How to Put Planned Serendipity to Work For You and Your Business

3.98  ·  Rating details ·  80 ratings  ·  19 reviews
As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, ...more
Hardcover, 288 pages
Published April 17th 2012 by Jossey-Bass (first published March 8th 2012)
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Dec 05, 2013 rated it liked it
Get Lucky: How to Put Planned Serendipity to Work for You and Your Business by Thor Muller and Lane Becker

“Get Lucky" is an interesting guide on how to create a work environment conducive for “luck” and how to make it work for you. The founders of Get Satisfaction, Thor Muller and Lane Becker take the readers on a journey on how to foster serendipity and what to do with it once you find it. There are many interesting cases in the book including some familiar stories; however the book is uneven a
Nov 08, 2017 rated it it was ok
Shelves: business
I have a stack of business books that I've had around for quite awhile. This was on top & first of my effort to glean anything useful.

For me, I didn't get much out of it. The stories are interesting, though I know most of them. I know Pixar's story, I know how AWS came out of Amazon, same with how 3M does things, etc. For others, the stories may be new and open their eyes to new possibilities.

Alos, the book seems geared either to big organizations or startups. A bit hard to tell as the authors b
Yaron Zino
Dec 03, 2017 rated it it was amazing  ·  review of another edition
Good read

I liked learning the skills required to invite serendipity into life and work. The examples are great although some of them are no longer relevant. All in all I enjoyed reading the book and now plan to bring theories to actions...
Sep 15, 2019 rated it it was amazing  ·  review of another edition
One of my very favourites.
Emily Reeves
Aug 10, 2013 rated it it was amazing
I loved this book. I read it in two sittings and underlined constantly, making notes of ideas that I had while reading. What I found most valuable about this book was that it presented its concepts from both the point-of-view of an established company needing to grow, change and shift and from the point-of-view of a startup in planning for building a business that allows for serendipity. I am currently sitting squarely in the middle of both situations, so I could see how to apply the ideas to ea ...more
Paul Signorelli
Muller and Becker's "Get Lucky" provides a good introduction, for those unfamiliar with the topic, to ways that we can through a variety of common-sense actions increase our luck in business and other endeavors. Among those foundational elements, not surprisingly, are the need for preparation so we can take advantage of opportunities as we come across them; casting a wide net to develop connections with others whose skills might combine with ours to produce results otherwise unavailable to us; a ...more
Jan 13, 2013 rated it it was ok
I wanted to read this book because it was from the founders of Get Satisfaction. I have earlier read books on similar topics e.g. Groundswell on the topic of how it can help enterprises to get online, get social. I was interested in more.

This book disappointed me.

The random collection of anecdotal case studies /stories chosen for this book is interesting but no way demonstrate the point author attempts to make. Some mix of insights and analysis are presented throughout the book - that has mini
Jim George
Jul 20, 2012 rated it liked it
Fairly interesting take on an unexplored science of a lucky mind, coupled with a sort of unseen cosmic ability. To quote the author; unless you expect the unexpected you will never find the truth, for it is hard to discover and hard to attain. Use planned serendipity - creativity, interacting with chance- use uncertainty to your advantage. It is often an unexpected event that provides the spark that leads to the next stretch. There is more that is unknown than known; we must by necessity remain ...more
Jun 01, 2012 rated it it was ok
Luck - motivated, instinctual, accidental discovery and passion
so good luck is hard work
planned serendipity includes 8 skills:
motion (action),
preparation (link unconnected stuff),
divergence (explore alternatives),
commitment (focus),
activation (stay on task),
connection (optimize),
permeability (adapt),
and attraction (draw best to self)

Chapters discuss each in more detail. I didn't like the layout so much and felt all the examples and stories for each skill were too much, just add
Apr 28, 2012 rated it really liked it
The first part of the book was very good and the last part was so-so. Overall the book is good and the authors provide a good step-by-step guide which includes:


Each Chapter is introduced via a famous quote Chapter 2 Motion: "Life is about moving, it's about change. And when things stop doing that, they're dead." - Twyla Tharp

The authors provided good examples of businesses and individuals for each of chapter,
Mark M
Aug 05, 2012 rated it it was amazing
From the founders of Get Satisfaction, a quick read here that will inspire you to incorporate the startup culture in your business, no matter how large or small. Key takeaways: use feedback loops throughout your business and make it easy for customers and employees to shape your business.

Full disclosure: I received this book as a professional courtesy, and I have been a Get Satisfaction customer for years.
May 28, 2012 rated it it was amazing
This book is from the guys behind Get Satisfaction and the Future of Work project. It is really about a new way of working and collaborating. They focus on how to intentionally structure serendipity into the work environment with some great examples of companies who have done this and had happier, more innovative teams. It is an excellent read.
Jan 17, 2017 rated it really liked it
I probably check out too any library books. Anyway I felt under pressure to get this one back to the library so I just ended up skimming it since I didn't really gel with the writing. I think they have some great ideas for prepared serendipity, but i just cant articulate them, thus the 4 out of 5. Maybe I'll do a re-read on this someday.
Jun 17, 2012 rated it really liked it
* Actionable Suggestions, Obvious Feedback and Clues
* sugru - interesting discovery
* Brightworks
Chris Conrey
May 03, 2012 rated it really liked it

Loved it - great match up of how the world really does allow you to plan your serendipity and make your own luck
Jul 10, 2012 rated it it was amazing
Valuable, useful AND entertaining!
David Beckett
Jul 18, 2015 rated it it was amazing
Highly Recommend
Jun 23, 2012 rated it it was amazing
What am I supposed to rate this book? But it really isa neat idea and Thor and Lane have come up with some interesting approches.
Aug 07, 2012 rated it liked it
Decently informative.
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May 30, 2012
Peter Merholz
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Jun 19, 2014
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Sep 29, 2012
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Sep 26, 2012
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Sep 16, 2018
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Jan 17, 2014
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Oct 08, 2012
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Dec 15, 2013
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Feb 08, 2013
Peggy Lawson
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Nov 17, 2016
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Oct 03, 2015
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