Goodreads helps you keep track of books you want to read.
Start by marking “Services Marketing: Integrating Customer Focus Across the Firm” as Want to Read:
Services Marketing: Integrating Customer Focus Across the Firm
Enlarge cover
Rate this book
Clear rating
Open Preview

Services Marketing: Integrating Customer Focus Across the Firm

3.96  ·  Rating details ·  132 ratings  ·  5 reviews
PART ONE: FOUNDATIONS FOR SERVICES MARKETING Chapter 1. Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Hardcover, Fourth Edition, 708 pages
Published May 2nd 2005 by McGraw-Hill/Irwin (first published July 1st 1902)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Services Marketing, please sign up.

Be the first to ask a question about Services Marketing

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
3.96  · 
Rating details
 ·  132 ratings  ·  5 reviews


More filters
 | 
Sort order
Awais
May 23, 2013 rated it really liked it
Very good book I recommend must especially for those who are in service industry.
Greg
Jan 13, 2012 rated it it was ok  ·  review of another edition
Shelves: business
This is a pretty lousy textbook. It is overly theoretical and the useful material could have been presented much more succinctly in about 250 pages.
Dr.Ata Homayoun
Oct 01, 2007 rated it it was amazing
gr8 book!
Cantrelle Peppin
Dec 21, 2013 rated it really liked it  ·  review of another edition
Covers all the necessary topics (and then some) of service marketing.
Erick Robert
rated it it was amazing
May 06, 2015
Kei
rated it liked it
Apr 30, 2019
Whitley
rated it it was amazing
Feb 07, 2015
Adam Akbar
rated it really liked it
Aug 24, 2014
Carly
rated it really liked it
Jun 18, 2014
Yen Nguyen
rated it it was amazing
May 20, 2019
Agnese Jurkina
rated it it was amazing
Sep 28, 2014
Brandon Isaacson
rated it liked it
Mar 22, 2014
Khurrum
rated it liked it
May 15, 2013
Karin
rated it it was ok
May 07, 2019
Karl R Schulz
rated it liked it
Dec 08, 2015
John H. Warren III
rated it it was amazing
Feb 27, 2015
Patricia Downing
rated it really liked it
May 31, 2018
Dan Jones
rated it did not like it
May 16, 2018
Claudia Yahany
rated it really liked it
Sep 15, 2013
Naranbaatar D
rated it liked it
Oct 10, 2007
Andrian Oktavianto
rated it it was amazing
Jun 07, 2017
Daniel
rated it really liked it
Oct 09, 2017
Ünal Efe
rated it really liked it
Nov 08, 2014
Brianna
rated it it was amazing
Sep 30, 2016
Om Prakash
rated it it was amazing
Dec 08, 2016
Sheila Windy
rated it did not like it
Apr 21, 2015
John
rated it really liked it
Aug 18, 2014
Kyessa
rated it it was ok
Aug 11, 2008
Kanchan
rated it really liked it
Jul 04, 2012
christopher gardner
rated it liked it
May 14, 2014
« previous 1 3 4 5 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Services Marketing (Prentice-Hall Series in Marketing)
  • Dictionary of Theories
  • The Church of Facebook: How the Hyperconnected Are Redefining Community
  • Poker Nation: A High-Stakes, Low-Life Adventure into the Heart of a Gambling Country
  • Thuggin In Miami (The Family Is Made : Part 1)
  • Media Virus!: Hidden Agendas in Popular Culture
  • Enough: Discovering Joy Through Simplicity and Generosity
  • Marketing Management: An Asian Perspective
  • Organizational Behavior Improving Performance & Commitment in the Workplace
  • Merriam Webster's Collegiate Thesaurus
  • Managing in a Time of Great Change
  • Management [With Access Code]
  • Marriable: Taking the Desperate Out of Dating
  • Fundamentals of Human Resource Management
  • America: A Narrative History, Volume 2
  • The Fall of Advertising and the Rise of PR
  • Macroeconomics
  • Love and Respect for a Lifetime: Gift Book: Women Absolutely Need Love. Men Absolutely Need Respect. Its as Simple and as Complicated as That...
See similar books…