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Strategic Planning

3.06  ·  Rating details ·  18 Ratings  ·  0 Reviews
In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to develop formal long-range planning systems, wise managers have understood the importance of knowing where their firm was headed and how it intended to get there. To function effectively in a modern, planned operation ...more
ebook, 400 pages
Published June 15th 2010 by Free Press (first published 1979)
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George Albert Steiner.

Prrofessor Emeritus at UCLA.

An award-winning educator and researcher, Steiner has been recognized by various organizations, including the Office of the President of the United States, for his study of management policy and strategy, strategic planning, and business and society interrelationships. He has authored or co-authored more than 30 books and articles.
Professor Steiner
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