How learning to sell changed the life of Mark Whitby,a U.S. Marine Lieutenant who suffered life-altering wounds after he saved his men during an attack in Afghanistan.
U.S. Marine Lieutenant Mark Whitby was escorting a top secret caravan through a dangerous area of Afghanistan when his convoy was attacked by insurgents. By springing into action, Whitby manages to save his men and more importantly the top-secret passenger, but not without getting severely wounded himself.
Regaining consciousness in a hospital, Whitby learns that his fighting days are over. Reluctantly, he tries to chart a new future for himself but keeps coming up empty-handed. Then a strange package arrives. He opens it to find an old, dog-eared Gideon's Bible with hundreds of passages underlined and highlighted. Inside is an envelope with a cryptic handwritten "When all else fails..." it reads.
Mark and his new young bride are then led on a treasure hunt of sorts by Mark's estranged grandfather, an ex-Marine war hero himself, who is also one of the greatest salesmen who has ever lived. Rather than give his grandson a large inheritance, he will teach him the 12 secrets to salesmanship and open his eyes to the joy of practicing the art of selling in order to equip him for a fulfilling and prosperous life.
I didn't see anything practical subject to sales. In fact the name of the book has no serious relationship to the content the writer intend to project.
This story is all about becoming a salesman from the point of view of a wounded Marine who comes back to America without a job or future. It's very similar to an Og Mandino book if you've ever read any of those. An enjoyable storyline and you can easily read it in one day.