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The Way I See It

3.63  ·  Rating details ·  410 Ratings  ·  40 Reviews
Everyone knows that Lord Sugar has strong opinions and is not afraid to voice them - no matter how controversial they may be. His bestselling autobiography revealed his incredible rags to riches story; his new book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, peer of the realm, keen cyclist and bemused grandfather. You'll learn what ...more
Kindle Edition, 322 pages
Published September 29th 2011 by Macmillan (first published January 1st 2011)
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Mark Warner
Dec 03, 2011 rated it really liked it  ·  review of another edition
Shelves: non-fiction
I was expecting more 'ranting' from this... but most of it turned out to be common sense! An enjoyable read with some good tips for life and business.
Missus Mount
3.5 stars
Arron Munro
Jan 16, 2017 rated it liked it
Preface: If you've been reading my reviews for a while - and perhaps also if your name's Alan Sugar - you'll know that I've already written a review of this book. But I've recently changed the framework by which I review books and films, so I feel it only fair that I re-review this book under said revised structure.

Main review: This book must be one on its own. I can't, for the life of me, assign it to any particular genre, and apparently the publishers couldn't either, because no category label
Oct 16, 2016 rated it it was amazing
This book is a must for a lot of people today, especially the youths (even though I'm not much older than most of them). Love how Alan just tells us about the lost common sense.
Theo Kokonas
Apr 02, 2015 rated it really liked it
I’ve been reading a few business books of late, so I thought it might prove interesting to to others out there to hear my take on some of them. Normally I’d put my review on but their penchant for avoiding taxes is leading me to posting my review here instead. Regardless of the fact that my audience is around 0.1% of theirs! This instalment is Alan Sugar’s “The Way I See It”. An easy book to read, albeit difficult to put down once you get going. 29976204_300x300_1 The writing is fai ...more
Solange Hando
Mar 27, 2014 rated it really liked it
The Way I See It by Alan Sugar
Some say the Apprentice is staged but I do watch it (hoping the motivation might rub on) and I do like the man.
So I was given the book for Christmas, a strange choice maybe, as it's all about rants on current issues from footballers' behaviour to the compensation culture or how the government spends our money.
There's plenty of criticism but there are some positive points as well and since each chapter deals with a different issue, you can read them in any order you
David Driscoll
Dec 29, 2015 rated it really liked it  ·  review of another edition
David Driscoll
It's hard to like Alan sugar I disagree. It's not Alan Sugar people don't like it's his success. What he knows no one else does. So whether your talking about Eva Peron, Madonna, Gloria Hunniford, Maggy Thatcher, Zoe Ball, Tess Daly, Kelly Holmes, Virginia Wade, Donald Trump, Warren Buffett., Richard Branson, They all knew something different. Lord Sugar sold wooden flooring as a youngster to keep people warm and to make money. Entrepreneurs are good at that. Not a bad start for a
May 27, 2012 rated it it was ok
I found it interesting , sometimes cruel and sometimes funny. Reading this book is quite clear that the writer is an intelligent man, good manager of himself and of the person who lives around him, in term of work and privacy. Sir Sugar is a modern "dandy", cultured, sharp, sometimes gruff and with refined tastes. Nice reading but I don't suggest this book like a Bible: none can be like Sir Sugar, to be like him is something genes-related, 1 book or 100 books like these won't be enough for actin ...more
Aug 04, 2012 rated it really liked it
I enjoyed this. I reminded me in some respect of the Jeremy Clarkson books where the authopr is basically telling you what he thinks about lots of different things and eseentially that's what this is, Lord Sugar's take on the world. I enjoyed it but I would imagine some people would think he was a pompous ass who was preaching. I didn't think so and found myself agreeing with his work ethic - be careful work shy dole bludgers, he takes a pop at you lot more than once! Brilliant, cutting and an i ...more
Jul 21, 2012 rated it did not like it
Had to stop reading 1/4 of the way through. The book just bored me to be honest. I didn't agree with the way Alan Sugar put making money over his family, even after he hit the big money he didn't seem to devote any time to his family. I mustn't be as money driven as others therefore I closed the book after a few hundred pages and have moved on.
1 star from me although I do appreciate what Alan has done considering where he started.
Lesley Rollins
Nothing phases Sir Alan. I enjoyed his candid, intelligent perceptions. Particularly those of restaurants and nouvelle cuisine. He takes in holy cows with the diplomacy of a bull frog. But you didn't expect anything less. He never sugar coats anything. That is what I admire about him as a business man - he makes me laugh with his directness. Kudus to him to do a junior version of the apprentice. I think being fired at 10 would scar me for life!!
Dec 07, 2011 rated it really liked it  ·  review of another edition
Good read, some of the chapters, especially the apprentice ones were very interesting. I love nothing more than a good rant and was pleased with the way he presented his ranting- lots of reasoning. Some chapters were a little dull, the ones about football bored me a little but it still was pretty good.
Raisa Aida
Jan 13, 2013 rated it it was amazing
Lord Sugar unique character is from far away well established in this book and I enjoyed every page . He knows how to speak straight and funny at the same time so If you learned not to take someone's opinions personally every single time you will enjoy this book.
May 11, 2012 rated it liked it
Shelves: kindle
Definitely a book that you read here and there. I do like Lord Sugar but this book just reminded me of a grumpy old man that hates this and hates that.

I think it's more relevant to those that are interested in starting their own business.
Jul 27, 2012 rated it did not like it
It does what it says on the tin (or the cover), it's a rant and I found it just about unreadable. What sugar says sometimes makes a lot of sense but the whole books was poorly presented and written. I don't suppose he cares one jot what I think!
Dec 25, 2011 rated it liked it  ·  review of another edition
Enjoyable read with some interesting insight, especially the chapters on football and tv companies. Best bits though are the stories about his businesses and how he got started, not enough of them but I guess he covered that in his autobiography. Might have to read that too.
Louise Armstrong
Oct 19, 2016 rated it liked it
I think you have to respect the judgement of anybody who is so often right, so I took the time to rethink a couple of my ideas because Alan Sugar was so adamant that X was Y, or whatever.

He's clear. He's direct. What is, is, and get over it. Not bad traits.
May 30, 2012 rated it liked it
Well, I read it... I guess it is just something to read.
It was interesting and i did agree with most of the things he said.
May 26, 2012 rated it it was amazing  ·  review of another edition
Shelves: biographies, business
Lord sugar talks a lot of sense!
Aug 16, 2014 added it
Loved reading this for 2 reasons! Not only do I have the same kinds of thought processes but he sounds just like my dad talking!
Sarah Wales
Sep 11, 2012 rated it really liked it  ·  review of another edition
Interesting book showing its taken persistence & commitment for such success
Delyse Richards
Apr 01, 2014 rated it liked it
I would recommend this book to anyone wanting to start their own business as he has learnt from experience and has sound advice. Interesting and entertaining read
Aug 12, 2013 rated it it was amazing
great selection of fun rants from a man I have a lot of respect for
Feb 06, 2012 rated it it was amazing  ·  review of another edition
another excellent book by the man himself, very funny in places, very down to earth and honest! Well worth a read!!!!
Izzy Rutter
Mar 04, 2015 rated it did not like it
What a load of tut (as the great man himself would say). Poorly written, dull and self-important. It reminded me of the daft letters people send in to local newspapers
Rubén Rodríguez
Apr 06, 2013 rated it really liked it
Enjoyed reading about his experience in business, his views on the apprentice and the BBC
James Phillips
Jun 30, 2012 rated it really liked it
I never used to like him, but now I do. He's got a good grasp on the realities of life, very straight talking. It's an interesting but easy read.
Ruby Planberg
Aug 21, 2012 rated it really liked it
Very enjoyable read :-)
Jayne Grew
Feb 17, 2013 rated it it was amazing  ·  review of another edition
I really enjoyed this book.
I will take on board some of he's strategies of life
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