When Core Values Are Strategic (How the Basic Values of Proctor & Gamble Transformed Leadership at Fortune 500 Companies) by Rick Tocquigny

by Rick Tocquigny

What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more. Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.

Genres: Business, Leadership, Nonfiction

Hardcover

First published December 27, 2011

About the author

Rick Tocquigny is CEO and cofounder of Artbeat Media and Gracefully Yours Greeting Cards. His time and talents are also spent as the host of the popular BlogTalkRadio shows Life Lessons, Transformed Traveler, and CEO in 10. He is also the executive producer for the television series Holy Food War and Transformed! He resides in Lafayette, Colorado, with his wife Carla.

Reviews

[May Ling · Rating 2 out of 5]

This book is good and talks a lot about having core values and having that help drive the value chain of what is going on. I found it a little soft and not tangible in getting things executed. If looking for good rhetoric as you have to make a speech or inspire others, this isn't a terrible pre-meeting feel good read.

[Diego Leal · Rating 3 out of 5]

Great book. P&G focus on developing leaders is remarkable. This book brings P&G alumni who talk about how much positive influence P&G had in their careers.

Promote the business, promote your people, promote your boss.