Diffusion of Innovations
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communi...more
Nevertheless, the style is quite dry, and the author repeats himself more than I'd like. His chapter summaries are literally restating the thesis of each section, rather than connecting them in a more memorable way.
Rogers does a great job explaining complex ideas about innovation in approachable terms. The summary sections were fantastic at reinforcing the ideas from the chapters.
This book is must read for anyone working in business, customer success, user experience, product management, engineering, anthropology, marketing
Rogers argues that the diffusion of innovations is a general process which is not bound ...more