Goodreads helps you keep track of books you want to read.
Start by marking “Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise” as Want to Read:
Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
In their groundbreaking book "Revolutionizing Product Development," Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, grou ...more
Hardcover, 176 pages
Published October 1st 1994 by Free Press
(first published 1994)
To see what your friends thought of this book, please sign up.