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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

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In their groundbreaking book "Revolutionizing Product Development," Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, grou ...more
Hardcover, 176 pages
Published October 1st 1994 by Free Press (first published 1994)
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