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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively.
Hardcover, 364 pages
Published June 15th 1992 by Free Press
(first published 1992)
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