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Design Rules: The Power of Modularity
We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Al ...more
Hardcover, 484 pages
Published March 2nd 2000 by Mit Press
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I read this in preparing a course on internet strategy at Purdue. It is a very unusual book that links the idea of modularity (sort of a chunkiness of design that allows for decomposibility) across both the physical design of a product and the social design of the industry producing the product. The industry of interest is mainframe computers and the book chronicles IBMs decision to produce a system (system 360) where the software is separable from the hardware. This in turn, coupled with some i ...more
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