The Mission Myth: Building Nonprofit Momentum Through Better Business

by Deirdre Maloney

What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

Genres: Business

300 pages, Paperback

First published January 1, 2012

About the author

Deirdre Maloney helps organizations achieve their goals and helps their people sleep better at night. She does it through her work as a published author, national speaker, and proud president of Momentum LLC.

Deirdre has used her brand of “mild audacity” to inspire new ways of thinking around the globe, presenting keynotes and workshops for organizations like the National Association of Women Business Owners, Qualcomm, and the Boys and Girls Clubs of America.

Her books include Bogus Balance: Your Journey to Real Work/Life Bliss, Tough Truths: The 10 Leadership Lessons We Don’t Talk About, and The Mission Myth: Building Nonprofit Momentum Through Better Business.

For more information on Deirdre, visit www.makemomentum.com.

Reviews

[Courtney · Rating 5 out of 5]

This book is aimed primarily at Executive Directors, but it included a lot of good info on applying private sector practices to nonprofits in an effort to step up our game in the sector. I really enjoyed it and got some great ideas.

[Victoria McVicker · Rating 3 out of 5]

Well organized, good real-life examples, easy to absorb. Some info was pretty basic but for a first-time or inexperienced ED, this would be dynamite.