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The Kikkoman Chronicles
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
- GenresJapan
224 pages, Hardcover
First published June 1, 1998
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About the author
Ronald E. Yates
14 books146 followersRonald E. Yates is an award-winning author of historical fiction and action/adventure novels, including the popular and award-winning Finding Billy Battles trilogy. His extraordinarily accurate books have captivated fans the world over who applaud his ability to blend fact and fiction.
Ron is a former award-winning foreign correspondent for the Chicago Tribune and Professor Emeritus of Journalism at the University of Illinois where he was also the Dean of the College of Media.
His book, "The Improbable Journeys of Billy Battles," is the second in his Finding Billy Battles trilogy of novels and was published in June 2016. It has won multiple awards, including the 2017 KCT International Literary Award, the 2017 John E. Weaver Excellent Reads Award for Historical Fiction, the 2016 New Apple Literary Award in the Action/Adventure category and First Place in the 2016 Chanticleer International Book Awards in the Literary Category. It was also a finalist for the United Kingdom’s Diamond Book Award.
The first book in the trilogy, "Finding Billy Battles," was published in 2014 and was a Kansas Book Festival Selection and a finalist for a Chanticleer Laramie Award. Book 3 of the trilogy (The Lost Years of Billy Battles) was published June 6, 2018.
Ron has been a presenting author at the Kansas Book Festival and the Los Angeles Times Festival of Books, among other venues. He is also the author of The Kikkoman Chronicles: A Global Company with A Japanese Soul, published by McGraw-Hill. Other books include Aboard the Tokyo Express: A Foreign Correspondent's Journey through Japan, a collection of columns translated into Japanese, as well as three journalism textbooks: The Journalist's Handbook, International Reporting and Foreign Correspondents, and Business and Financial Reporting in a Global Economy.
Before leaving the world of professional journalism where he toiled 25 years, Ron lived and worked in Japan, Southeast Asia, and both Central and South America where he covered several history-making events including the fall of South Vietnam and Cambodia; the Tiananmen Square massacre in Beijing; and wars and revolutions in Afghanistan, the Philippines, Nicaragua, El Salvador and Guatemala, among other places.
Ron's work as a war correspondent resulted in several awards, including the Inter-American Press Association's Tom Wallace Award for coverage of Central and South America; the Peter Lisagor Award from the Society of Professional Journalists; three Edward Scott Beck Awards for International Reporting, and three Pulitzer nominations.
He lives in Murrieta, California and is a proud graduate of the William Allen White School of Journalism at the University of Kansas.
Ron is a former award-winning foreign correspondent for the Chicago Tribune and Professor Emeritus of Journalism at the University of Illinois where he was also the Dean of the College of Media.
His book, "The Improbable Journeys of Billy Battles," is the second in his Finding Billy Battles trilogy of novels and was published in June 2016. It has won multiple awards, including the 2017 KCT International Literary Award, the 2017 John E. Weaver Excellent Reads Award for Historical Fiction, the 2016 New Apple Literary Award in the Action/Adventure category and First Place in the 2016 Chanticleer International Book Awards in the Literary Category. It was also a finalist for the United Kingdom’s Diamond Book Award.
The first book in the trilogy, "Finding Billy Battles," was published in 2014 and was a Kansas Book Festival Selection and a finalist for a Chanticleer Laramie Award. Book 3 of the trilogy (The Lost Years of Billy Battles) was published June 6, 2018.
Ron has been a presenting author at the Kansas Book Festival and the Los Angeles Times Festival of Books, among other venues. He is also the author of The Kikkoman Chronicles: A Global Company with A Japanese Soul, published by McGraw-Hill. Other books include Aboard the Tokyo Express: A Foreign Correspondent's Journey through Japan, a collection of columns translated into Japanese, as well as three journalism textbooks: The Journalist's Handbook, International Reporting and Foreign Correspondents, and Business and Financial Reporting in a Global Economy.
Before leaving the world of professional journalism where he toiled 25 years, Ron lived and worked in Japan, Southeast Asia, and both Central and South America where he covered several history-making events including the fall of South Vietnam and Cambodia; the Tiananmen Square massacre in Beijing; and wars and revolutions in Afghanistan, the Philippines, Nicaragua, El Salvador and Guatemala, among other places.
Ron's work as a war correspondent resulted in several awards, including the Inter-American Press Association's Tom Wallace Award for coverage of Central and South America; the Peter Lisagor Award from the Society of Professional Journalists; three Edward Scott Beck Awards for International Reporting, and three Pulitzer nominations.
He lives in Murrieta, California and is a proud graduate of the William Allen White School of Journalism at the University of Kansas.
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Displaying 1 of 1 review
October 15, 2013
The content is really interesting, but the style is repetitive. I got a little annoyed at being told the same thing in every chapter.
Displaying 1 of 1 review