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HOT or NOT: : How to know if your Business Idea will Fly or Fail
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HOT or NOT: : How to know if your Business Idea will Fly or Fail

4.02  ·  Rating details ·  46 ratings  ·  20 reviews
GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you ...more
Paperback, 302 pages
Published December 1st 2011 by Createspace Independent Publishing Platform
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Diana Holquist
Jan 26, 2012 rated it it was amazing
Before you quit your day job to pursue a "hot" opportunity read Hot or Not by Professor Sean Wise.

Wise is an adviser for venture capital firms and is also the online host and adviser for the reality show Dragons' Den. He's heard literally thousands of entrepreneurs' idea pitches.

Wise takes all this experience and breaks down what makes a business idea HOT...or NOT into smart, insightful, small steps. The book outlines his WiseGuide (yeah, even he admits it's a cheesy name) to judge your idea.
Jan 10, 2012 rated it it was amazing
“Hot or Not” has truly been an exciting read thus far…

I usually find it hard to keep focused while reading books. However, Prof. Wise really knows how to keep the reader engaged. With scenarios from the Dragons Den and quotes from people like Kevin, I am simply excited to read again!

I have worked with a couple start-ups myself, therefore, I embrace the entrepreneurial spirit and vibe the book gives off.

“Hot or Not”, is straight to the point and helps people see the reality and differentiates
Jan 19, 2012 rated it it was amazing
This book is a fantastic tool. It is a quick and easy read broken down into concise individual lessons. I would recommend it to anyone thinking about starting a business. I'm sure it will contain at least one angle you have not yet considered. Definitely worth the investment of time. ...more
Jan 24, 2012 rated it it was amazing
Forceful and clear. Wise has written a provocative blend of entrepreneurial how-to and insights gleaned from inside the world of venture capital. Get on the inside -- read this book!
Jan 27, 2012 rated it it was amazing
I sure wish this book was around when I was struggling with issues such as Government Regulations, barriers, competition, market Theory, Intellectual Property rights, 10X Rule, Elasticity of demand, risks, plans, costs, revenue models and the big one Pitfalls. All in Prof. Sean Wise's latest book Hot or Not. How do you know if your idea is a good one that will fly or one that will flop? Or even more important how to turn a good idea from failure through select market ideas like piggybacking. No ...more
Jan 27, 2012 rated it it was amazing
Hot or Not
by: Sean Wise

I won this book on Goodreads/First Reads

This book is a must read for anyone thinking of starting a business or thinking of investing in one. I found the book easy to read and it has a non-nonsense way to figure out if an idea will really fly in a business sense. I loved the insight in this book and I think it will be invaluable to weed out the good from the bad. This book doesn't just stop with ideas but rather gives you the whole sense of what it takes to suceed in a busi
Jan 30, 2012 marked it as to-read
Won a copy! Can't wait to read this one! ...more
Jan 27, 2012 marked it as to-read
Shelves: first-read
I won this book as a Goodreads First Read.
Jan 10, 2012 marked it as maybe
Shelves: for-reference
Goodreads First Read.
Waiting for my copy!
Jan 22, 2012 rated it liked it
Shelves: first-reads
*** Hot or Not? was provided to me free-of-charge by the author through a Goodreads, First Reads Giveaway. ***

Sean Wise’s book “Hot or Not?” is best described as a tool for entrepreneurs to assess the potential of their business idea and to provide concrete recommendations for improving their business idea to make it attractive to potential investors. The author, Sean Wise draws on his many years of experience as Professor of Entrepreneurship & Strategy at the Ryerson Entrepreneurship Institute,
Jan 27, 2012 rated it it was amazing
“Hot or Not” is a book written by Professor Sean Wise. The book is to help those who have great entrepreneural ideas and want to find out if they are worth pursuing. Mr. Wise has plenty of experience to help guide people on their endeavor. He was Director of Ernst & Young’s Venture Capital Advisory Group, a venture capitalist for a New York based private equity firm, and the Industry Advisory for the business reality show, Dragon’s Den.

This book breaks down Mr. Wise’s Wiseguy™ scoring system (w
Feb 13, 2012 rated it liked it
Shelves: first-reads
I received Hot or not: how to know if your Business idea will fly or fail By Sean Evan Wise for free through Goodreads first reads giveaway. First off I do not like the title Hot or Not, I feel it does not give the right message for what the book is actually about. I feel the title could have been more creative and been a better expression of what the book is about. The book itself is really good for what it is and accomplishes what it set out to do. It give the information it promises and every ...more
Aug 26, 2013 rated it it was ok
Great entrepreneurial reference, especially for those considering outside investment, but the text is marred by multiple grammatical, spelling and copy-pasting mistakes. Several paragraphs, sentences and even footnotes are duplicated from other sections, leading to overall confusion. The reader is sometimes directed to the glossary in the book to familiarize himself with terms not defined in the main text, but these terms are not defined in the glossary either, which adds to the frustration. The ...more
Jan 27, 2012 rated it liked it
I won this book in a giveaway hosted at Goodreads by Sean Wise but i am not going to be biased in my pinion about this book.

It is a must read if you are thinking of starting a new business and want to know if your idea can be successful.
The language is simple, not many technical terms so anyone can understand it well.
To sum up, its a to-the-point book (or even a tool) to help you check the feasibility of your "great business idea" and how to go about implementing it in a smart and efficient way
Jan 27, 2012 rated it really liked it
I won this book on Goodreads/First Reads

The book is really insightful for someone looking to start a business or for someone accessing a business pitch. The book is easy to understand and broken down into precise chapters. I have always wanted to start a business and be my own employer and this book will definitely help me in evaluating different business ideas and decide when to take the plunge.
Dec 15, 2012 rated it really liked it
I put in for this book for my husband who is planning to start up a busniess. He said that the book is very helpful and has given him some ideas. He also said that the books was easy to follow and clearly written and would recommed it to anyone who is thinking of starting their own busniess. Won as part of the Good Reads Early reader programme.
Mar 08, 2012 rated it really liked it
I won this book through goodreads and it really was an eye opener. I work as a nurse and we are continually being asked about business ideas and ways to improve patient care. This book helped me think through some ideas and gave me the tools i need to take forward any ideas i may have in the future. A eally interesting and useful read. Easy to understand.
VA Fernz
Sep 19, 2012 rated it really liked it
Shelves: giveaways
If you like to have more ideas or let us say wants to start a business read Sean Wise Hot or Not book.

A very clear and useful books for everybody. Plus it will help anyone to make a better decisions. It's not meant to be read in one sitting use it as a guide or maybe re-read it and study.
Mar 13, 2012 rated it really liked it
Shelves: first-reads
Won a copy through Goodreads' First Reads program.

Great reference guide to keep with you during starting and running your new business. Written in simple terms anyone can understand.
Jan 27, 2012 marked it as to-read
I won this in a first reads giveaway. However, I have not yet received it. This will be added to my to-read shelf where I may not access it again.
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Dragons' Den is better than Shark Tank 2 3 Mar 01, 2012 11:37AM  

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