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Data Mining for Fund R...
 
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Peter B. Wylie
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Data Mining for Fund Raisers: How to Use Simple Statistics to Find the Gold in Your Donor Database Even If You Hate Statistics: A Starter Guide

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How to use simple statistics to find gold in your donor databases
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James Igoe
Jan 01, 2013 rated it really liked it
My spouse, a development researcher of high-net worth individuals, was given this book because she was the 'numbers' person in the office. Since my undergraduate was focused on lab-design, including analysis of results using statistics, I was intrigued and decided to read it. Considering my background, I found some of the material obvious, while other aspects were good refreshers on thinking in terms of statistics.

Below is the synopsis I wrote at the time I read it:

Purpose of Book

* To provide a
...more
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