Web Marketing All-In-One for Dummies

by John Arnold, Michael Becker, Marty Dickinson

Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumersExplains how web analytics can offer you a better understanding of your web marketing effortsDetails ways to establish an online voice with blogging and podcastingWalks you through the potential of social media marketing with Facebook, Twitter, and Google+Looks at various options for getting your message onto mobile platforms

"Web Marketing All in One For Dummies, 2nd Edition" shows you how to get your online name out there so that customers can find you easily.

Genres: Business, Nonfiction, Internet, Reference

944 pages, Paperback

First published March 1, 2009

About the author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca–Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All–in–One For Dummies and Mobile Marketing For Dummies.

Reviews

[Amir Jabbari · Rating 5 out of 5]

a thorough guide on the specifics of web and online marketing. The only negative point is that some of the claims made in the book regarding SEO and Email Marketing are a bit outdated.

[Alan Sim · Rating 3 out of 5]

This is a good book but I found it frustrating because the images are of poor quality which made it impossible to view the output from Google Analytics.

[Lois Deveneau · Rating 4 out of 5]

Very helpful - I keep this one close for quick reference.