"If you want flashes and particular experiences of romantic love, read novels. If you want to understand this central quality of human nature to its roots, read Why We Love." —Edward O. Wilson
In Why We Love, renowned anthropologist Helen Fisher offers a new map of the phenomenon of love—from its origins in the brain to the thrilling havoc it creates in our bodies and behavior. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher proved what psychologists had until recently only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. This sweeping new book uses this data to argue that romantic passion is hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger.
Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we love—and how to keep love alive.
Helen E. Fisher is an anthropology professor and human behavior researcher at the Rutgers University and is one of the major researchers in the field of romantic interpersonal attraction.Prior to becoming a research professor at Rutgers University, she was a research associate at the American Museum of Natural History in New York City.
By many accounts, Fisher is considered the world’s leading expert on the topic of love. Presently, Fisher is the most referenced scholar in the love research community. In 2005, she was hired by match.com to help structure the chemistry.com pair-matching website using both hormonal-based and personality-based matching techniques.