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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

4.27  ·  Rating details ·  233 ratings  ·  11 reviews
Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.

Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular
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Hardcover, 312 pages
Published June 1st 1998 by Delstar Pub
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 ·  233 ratings  ·  11 reviews


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Start your review of Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Jon Spoelstra
Feb 04, 2010 rated it it was amazing
Shelves: business
The trip did indeed seem like it was out of the Twilight Zone. I knew that when I got on the yellow school bus in Rhinelander, Wisconsin that the driver was going to be Rod Serling.

In 1980, as VP-marketing of the Portland Trail Blazers, I had flown from Portland, Oregon to Chicago, then I had taken a commuter flight to Rhinelander. The written instructions were to wait for the yellow school bus. The bus would take us on an hour's journey into the night to Minocqua, Wisconsin. 14 other people
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Franklyn Gonzalez
Oct 26, 2017 rated it it was amazing
Entertaining. Very insightful! Axioms, principles, and a convenient guide to understanding your prospect while crafting your copy masterpiece.
Zarine Ahmed
Jan 22, 2020 rated it really liked it
A great book for all level copywriters! So much to learn and improve your copywriting skill.
Brett
Feb 16, 2008 rated it it was amazing
This is the DEFINITIVE GUIDE to anyone who wants to learn how to write better copy.

Joe Sugarman, a guy who made over 200 million dollars marketing and copywriting is the author, and this is one of the simplest, clearest, most educational books on copywriting I've read.

This is a must read for anyone in advertising, or who is a business owner or sales.
Hiep Le
Jul 29, 2010 rated it really liked it
This book contains great tips for outsiders who want to step inside advertising world and start writing a copy. The key value is that it's not about what the product features in the copy, but what the customer has in mind after reading your words.
Helpful concepts.
I really like this book.
Jelle Annaars
Sep 11, 2014 rated it it was amazing
A classic in its own right.
Amir Khan
Nov 18, 2014 rated it it was amazing
where to get this book in UAE
Robb Seaton
Jul 12, 2014 rated it really liked it
Shelves: writing
I have a review and summary up at http://rs.io/2014/07/22/advertising-s...
David J. Bradley
Nov 09, 2014 rated it it was amazing
Recommends it for: Copywriters
Awesome guide on copywriting. Loved it.
Joe
Sep 05, 2012 rated it it was amazing
Sugarman is a legend! His life story is illustrative and inspiring.
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