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The Secrets of Word-Of-Mouth Marketing

3.37  ·  Rating details ·  70 ratings  ·  4 reviews
"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener.

The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for
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Paperback, 258 pages
Published May 8th 2001 by AMACOM/American Management Association (first published February 28th 2001)
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Kevin Walsh
Sep 20, 2017 rated it it was amazing
I was recommended this book from another book I was reading on business growth. Or so I thought! The actual book I was recommended was 'Word of Mouth Marketing: How smart companies get people talking'. I ended up buying this one by mistake and I am delighted I did. This book is tremendously helpful with lots of practical advice and explains well why Word of Mouth (WoM) is more relevant today thean ever in an era of information overload. It really shows how advertising isn't the solution to our p ...more
Edikan Udoh
Jul 11, 2016 rated it really liked it
For the very few who have discovered it, it's the best kept secret weapon in marketing and George spills it, funny part is it still remains a secret.
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14 likes · 7 comments
“Stated another way, the product with the easier decision-support system often has the competitive edge, even if the product, considered apart from that system, is not superior. The fact that it’s easy to decide on becomes an actual feature of the product.” 0 likes
“I define word of mouth as “the exchange of information about a product or service among people who are independent of the producer”.” 0 likes
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