Communicating Your Vision (J-B CCL

by Center for Creative Leadership (CCL), Talula Cartwright, David Baldwin

A vision has to be shared in order to do what it is meant to do: inspire, clarify, and focus the work of your organization. One part of your job as a leader is to create commitment to your organization’s vision. In order to do this, you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. You’ll learn how to communicate a vision to others in ways that will help them understand it, remember it, and then go on to share it themselves.

32 pages, Paperback

First published March 1, 2006

Reviews

[Anish K George · Rating 4 out of 5]

A good book about how to communicate the vision of your organization to the associates so that they could help the company to achieve it.

Seems like most of the organizations following this book.

[Mohamed Alsaid · Rating 4 out of 5]

how can you build your vision in easy words.

[Mohamed Hasan · Rating 4 out of 5]

It is a good work demonstrating importance of vision and how to be sure that it is really communicated to all customers (internal and external)