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Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change, The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, socio ...more
Paperback, 512 pages
Published September 3rd 2004 by Westview Press
(first published January 7th 1997)
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