Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising

by Shelly Sun

Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. This book describes how readers, through franchising, can use other people's money and leverage their success for rapid growth; Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges; Written by an experienced, nationally lauded franchiser. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies. The book offers practical advice like that in "Franchising for Dummies", with a focus on business growth for the franchisor, as in "Franchising and Licensing" by Andrew Sherman.

240 pages, Hardcover

First published October 4, 2011

Reviews

[Jason Smylie · Rating 5 out of 5]

Best book in all of franchising.

[Donald · Rating 3 out of 5]

If you own a business and just started thinking about Franchising, this book is for you. If you have already started Franchising, this book is way too basic for you.

[Lily · Rating 5 out of 5]

The sheer amount of growth that Shelly has created for her company is astounding...it is almost like the entire BrightStar enterprise came out of thin air. Although after reading the book, it is clear it took a lot of work, focus and dedication to get where Shelly is today. Anyone serious about franchising or looking for a female CEO to look up to should check out Shelly's book. It is heavier on the finance side and is not for everyone for this reason.

[David Leonardo · Rating 4 out of 5]

As a franchising executive for the past decade, I found this book a great read and one that should not be limited for those starting their own brand but also for those that are part of larger brands and want to think more strategically about their business and how to grow it. Thanks for the pointers Shelly!

[Michelle Monroe Rowan · Rating 5 out of 5]

Great book for anyone involved in the franchise industry!

[Chris · Rating 3 out of 5]

Helpful to understand potential of franchising