Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

by Judy Bell, Kate Ternus

Capturing the direction and evolution of today's retail industry, Silent Best Practices and Effective Strategies in Visual Merchandising , 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

448 pages, Paperback

First published August 18, 2011