The Best of Guerrilla Marketing: Guerrilla Marketing Remix

by Jeannie Levinson, Jeannie Levinson

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less.

Genres: Business, Nonfiction, Entrepreneurship

464 pages, Paperback

First published September 1, 2001

Reviews

[Kristin]

This book was good for my purposes - a general marketing overview as I'm trying to do my work a little differently. But that is exactly what it was - a high level overview of almost every marketing topic you can think of. I definitely learned some helpful items that I'll be implementing, but I wish the book had more on social media and digital marketing. But if you're looking for a quick marketing overview/refresher, this is it.

[Seth Combs]

Don’t waste your money or time

His original book was good. This novel spends too much time talking about how good the first book was and how “if you’re a guerrilla, you do things differently.”

[Spire Metro]

A great source for people new to business literature.

Recommend.

[David]

Took me too long to finally read one of these Guerrilla Marketing books. Some suggestions of course were dated but a lot of great foundational marketing advice to be scrappy.

[Alain Burrese]

“Guerrilla Marketing Remix: The Best Of Guerrilla Marketing” by Jay Conrad Levinson and Jeannie Levinson contains a little about a lot. What I mean by that is there are 47 chapters that address different marketing topics. The chapters don't go deep into the topics, but rather give you highlights. After all, this is a “best of” book that is drawing from numerous volumes.

The first 15 chapters make up part one, which provides insight into Guerrilla Marketing. If you are new to Guerrilla Marketing principles, these chapters will get you going and then some. If you are already familiar with Guerrilla Marketing, these chapters are excellent review and reminders. There is a lot of good information in these chapters, and even if you don't use or apply everything to your business, you should find topics that will help your marketing efforts.

The second part of the book contains chapters written by Guerrilla co-authors. These chapters vary greatly in topics, with all of them being short pieces based on the huge series of Guerrilla books (over 35). Some chapters might not relate to you or your business, such as Guerrilla Marketing For Nonprofits or Guerrilla Multilevel Marketing. Other chapters can help people regardless of their business or organization such as Guerrilla Negotiating or Guerrilla Networking.

Overall, I like this book and found a lot of useful tips to help with my marketing efforts. I also learned of a few other Guerrilla Marketing books that I'd like to pick up to learn even more in certain areas.

If you are looking for the greatest hits from the Guerrilla Marketing books, this is it. 47 chapters that highlight some of the best marketing advice around. If you implement even a portion of the strategies and tips in this book you will bound to get ahead with your marketing efforts. Recommended for your business bookshelf.

[Jennifer]

This actually seems like an excellent book for someone like me who knows nothing about marketing. Plus, the sidebar stories were pretty funny.

However, it's huge, and it became a bit repetitive.

I'll probably come back to it in the future, but for now I just became too bored.

[Lori Grant]

A should-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.

[Elizabeth Olson]

A couple of decades after the Guerilla Marketing concept was introduced, the ideas no longer seem so groundbreaking, but are still doggone useful.

[Mostafa]

Excepted to see some practical solutions but this book is full of definitions.

[Monica Villa]

I really tried to give this a chance, but never seemed to get anything useful from it.

[Sam]

Must read for any marketer. Jump in!