Goodreads helps you keep track of books you want to read.
Start by marking “Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois” as Want to Read:
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Enlarge cover
Rate this book
Clear rating
Open Preview

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

3.87  ·  Rating details ·  2,985 ratings  ·  264 reviews
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle lif ...more
Paperback, 176 pages
Published March 12th 2012 by Phaidon Press (first published January 1st 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Damn Good Advice (For People with Talent!), please sign up.
Popular Answered Questions
Mansi Laus Laus Definitely! It will open your mind like an umbrella and give you the confidence to go the unconventional way.

Community Reviews

Showing 1-30
3.87  · 
Rating details
 ·  2,985 ratings  ·  264 reviews


Filter
 | 
Sort order
Miguel
May 04, 2013 rated it it was ok
If I were to rename this book, it would probably be "Damn Bad Advice (that is, in large part, based on nonsensical conjecture)". While George Lois is certainly a talented advertiser and author (the book is, if nothing else, entertaining) much of the advice offered in this book is nonsensical, and in some cases not even advice at all. I'm not sure there's a piece of advice in here that isn't already immediately apparent to anyone with any semblance of critical thinking skills. Of the 120 points i ...more
Ahmad
Jan 05, 2013 rated it it was ok
While it says (For People with Talent), it is mainly focused on the "traditional advertising" world. Nevertheless, the writer has a great sense of doing things the right way.
Katerina Charisi
Είχε χαβαλέ. Αλλά πέρα από αυτό, δε θα οδηγήσει μάλλον κανέναν στην επιτυχία lol
Kyle
Jun 13, 2012 rated it it was amazing
This is a short book packed with awesome tid bits about creativity and marketing. I read it cover to cover. At times, the book was so spot on and insightful that I slammed it shut with anxiety. Holy cow, this is so good it's scary. Right after I was done reading it, I pulled out a notepad and began shooting out ideas.
Vilija Jankūnaitė
Jan 15, 2018 rated it it was ok
Knygoje reklamos specialistas George Lois dalinasi ne 1, o net 120 patarimų apie kūrybiškumą ir reklamą. Gerų minčių yra, bet iš esmės ypatingai nesužavėjo ir didelio įspūdžio nepaliko. Knyga turėtų būti aktuali visiems, kam įdomi reklamos sritis - dizaineriams, marketingistams ypatingai.
Stephanie Marie
Dec 23, 2012 rated it liked it
Shelves: design
This book is a great motivator. It boasts a clean, fun design, it's easy to read (in one sitting or spread out over a week where you really need a kick in the pants), and is straightforward. George knows what he knows and that's all there is to it.

At first, I was thrown off by the numbered list format of the book-- I was expecting something more traditional-- but it was great. It made it very light and easily digestible. George's writing style is aggressive, in your face, and matter-of-fact-- s
...more
Danielius (Debesyla)
Tai - labiau įkvepiančių motyvacinių frazių rinkinys, nei patarimai. Tuolab "velniškai geri".

Tačiau suprantama, kodėl autorius knygą pavadinimo taip pasipūtėliškai. Visos knygos metu kartoja - pasitikėk savo idėja, rėžk drąsiai, varyk tiesiai. Taip pat beveik kiekvienas jo patarimų - pasigyrimas, kaip kažką padarė ir tai pavyko. Kas irgi, tebūnie, bent jau iš patirties kalba. Nežinia ar tinkamos kitiems, bet, bent patirties.

Tai - labiau motyvuojanti knyga. Ji padės kelti klausimus, kas reklamoj
...more
Marysya Rudska
Jun 17, 2018 rated it really liked it
Shelves: non-fiction, art
Збіса добра порада - смішна мотиваційна книжка з великою кількістю картинок і неймовірних сленгових слів минулого століття. Загалом залишила хороше враження і надихнула прибрати робочий стіл і ще раз подумати про якість того, що я роблю. Звісно, серед 120 порад були й такі, з якими я категорично не погоджувалась, наприклад - менше спати. Ну камон!
Але переважно - це тонізуюча книжка - не ний, зберись, працюй важко, роби годні вєщі і не мовчи про це!
Tamara
Jan 25, 2014 rated it it was amazing
I read this book while I was backpacking through Europe right after I finished 5 years of Architecture school. I was in a place where you realize you've been pushed into the real world and you barely know how to swim. You haven't figured anything out yet.
This book gave me 'Damn Good Advice' that I still go through at times when no one else can say the right thing. It's fresh and in-your-face. I loved how clear and to the point his writing style is. No BS, just like talking to the author in his l
...more
Miranda
Jan 22, 2016 rated it did not like it
Not so "damn good". Most of the advice is either thinly veiled career boasting or something you should already know if you've progressed beyond the first year of marketing or design school. The book reads like a giant run-on sentence of "do more and do better" without actually giving insight into how to do this other than to "try". I've read more creative insight in a dry textbook, which is very disappointing because George Lois is talented and accomplished in his career.
There are many examples
...more
Chadi
Oct 08, 2014 rated it it was amazing
Damn ! A great book !
Daniel Siegel
Apr 25, 2018 rated it really liked it
Damn Good Advice isn't exactly a guidebook to achieve advertising success like its author George Lois has - it's more like advice to shore up your general life fundamentals. In that regard this book definitely hit the mark for me, and its clean design made for enjoyable skimming. Lois definitely doesn't shy away from tooting his own horn, but based on his body of work, a bit of fanfare doesn't seem inappropriate. A fine addition to the shelf of a creative.
Andreea Chiuaru
Nu a fost chiar ceea ce mă așteptam, trebuie să recunosc. Însă am rămas cu un set de idei frumoase, mi-a plăcut formatul și grafica și nu am putut să mă gândesc cât de frumos ar fi fost cursul de ''Introducere în publicitate'' pe care l-am făcut în primul an de facultate, dacă ar fi avut mai multe astfel de sfaturi practice de la oameni din industrie și mai puține clasificări, tipologii și definiții.
Keely
Feb 10, 2015 rated it really liked it
Picked this up yesterday afternoon while in the library aimlessly looking for inspiration and ended up reading the whole thing. Lois shares his advice on creativity, hard work and big ideas, gleaned over a 50+-year career in advertising. He claims to take the show Mad Men as a personal insult, but it's hard not to be reminded of just a teensy little bit of Don Draper while reading Lois' thoughts on having absolute confidence in your work and selling your ideas. Anyway, it's a visually striking b ...more
Afnan Aldimasi
Jul 17, 2013 rated it really liked it
Shelves: 2013, favorites
This is a GREAT book for readers interested in design and specifically advertising. However, it also contains worthy general advice. The writer's passion for his field is spilled all over the pages which provides a great inspiration for the reader. George Lois mentions his own experiences and the secrets to the success of many of his work. As for myself, My mind started thinking like advertiser and I started drafting ideas right away. I'm very glad I had purchased this book and I plan to read it ...more
Jasia
Aug 31, 2013 rated it it was amazing
A book I would HIGHLY recommend to anybody going into any creative field. Clear, specific, bold advice for making things happen in your career and feeling good about yourself every step of the way. Written by George Lois, who can only be described as the original Mad Man... He vehemently denies any connection to the show, but if you subtract the philandering, drinking in the workplace and other generally frowned-upon activities, some of the stories Lois tells could be right out of the T.V. show. ...more
Sophie
Nov 21, 2014 rated it liked it
George Lois is an American art director, designer, and author. In Damn Good Advice , Lois offers a guide to creativity and success heavily influenced by his time spent working in advertising. While the book's advice heavily leans towards design work and advertising skills, there are pointers and advice that can benefit anyone working in a creative field.
Fa6amie
Apr 14, 2015 rated it liked it
This book was pretty good, but I didn't enjoy it as much as I wanted to because I couldn't relate to it. It was more targeted for people that could use their creativity at work; artists, marketing, graphic design, etc. It talked mostly about advertising & how to stand out with your ideas through creativity.
Mariana García
Jan 13, 2016 rated it it was amazing
Como publicista, es una lectura obligada. Lois es un comunicador increíble, lleno buen gusto y sabiduría. Cualquier persona que trabaje con algo relacionado con la creatividad (en especial publicistas) debe leerlo.

Este libro está lleno de buenos consejos irreverentes para mejorar el proceso creativo.
Dani
Jan 07, 2017 rated it really liked it
I am a big fan of these books. I have been given this and 'It's not how good you are, it's how good you want to be' as gifts. Great quick reads for short journeys to inspire. I also like giving these books as gifts to fellow creatives and those in creative industries.
Gord
Sep 20, 2013 rated it really liked it
A no BS examination of creativity and how to unleash/master it. Lois is gruff, perhaps even rude at times, but when he knows what has to be done, he gets it done. I'd work for him.
Patrick DiJusto
Aug 29, 2012 rated it it was ok
Shelves: 2012
I have a strange weakness: I'm attracted to the genre of "How To Be Creative" books. I don't know why -- they're all exactly the same, and they're all exactly useless.
Anggia Widhi
May 09, 2014 rated it liked it
for people in the advertisement agency especially
Shog Al Maskery
May 07, 2016 rated it really liked it
The book said it all!
Ray
Nov 30, 2018 rated it really liked it
I first started reading this book sometime early/mid-2017 and couldn’t get past the 1st 30 pages for his “humor” and style of writing just didn’t appeal to me at all. I felt like in a way he was more of attacking the reader not advising them and I was repulsed by it. The words he used and the style was just so different from any book I have read before in this same category. Or maybe that was just my mindset at the time, but I put it back on my bookshelf and didn’t come near it again.

Fast forwar
...more
Victor
Dec 30, 2017 rated it did not like it
Shelves: disappointment
The first time I saw this in my local store, my intuition lead me to believe this is some cheesy waste of time like the lot of pseudo-self-improvement books are. It was packaged thus I couldn't give it a personal value judgement. Amusingly enough, he advertised it well, I bought it the next time I went to the bookstore. I certainly did not expect it to be anywhere likely to "Tools of Titans", but I had a decent standard in mind.

To be clear for others, the book is focused on visual design and adv
...more
Cristian Iancu
Nov 30, 2017 rated it did not like it
I'm halfway through the book, swimming in a sea of cliches and truisms, spruced with a little bit of nonsense here and there, still trying to find the DAMN GOOD ADVICE, but the waves are strong. While I do not question the success of this guy's career, as this is the only thing he talks about, how awesome he is and how we can grow up to be just like him, he makes HIS experiences sound like some kind of recipe for success. Like any other successful person telling their stories and being full of t ...more
Daniele Gabrieli
Più che per i consigli, questo libretto merita una rapida lettura - oltre che per la bella galleria di pubblicità d'epoca che l'accompagna - per i gustosi aneddoti di vita vissuta coi quali Lois rafforza i concetti. Il culmine è il racconto di come avrebbe usato le tecniche del marketing per far riaprire il processo al pugile Rubin "Hurricane" Carter, inizialmente condannato per omicidio e poi riconosciuto innocente.

Ciò detto, qualche idea interessante qua e là c'è. Tipo: secondo Lois, in campo
...more
Lindsey Cruz
May 25, 2017 rated it liked it
Shelves: creativity
This book was a quick read with loads of useful advice from a professional in his field. The reason I picked up this book is because I was researching books on creative directors and this was one of the must-reads .

I didn't know who George Lois was (though I've definitely heard his name before) until I realized that he is the mastermind behind a lot of ads for famous brands and companies we see today, like Tommy Hilfiger and Aunt Jemima Syrup.

The more I read the book, the more I noticed his st
...more
Dan Nietsche
Jan 08, 2019 rated it it was ok
The tragedy of this book is that of a man who continually tells you to have the 'big idea' or go home actually sells you old rope. The book is what I'd consider quite 'American'. It's flashy, it's loud, it's PERFECT for advertising.

But the man is so clearly a product of his time. He shuns teamwork - it's all about the (great) ego, which I suppose is his'. As I apparently don't know the man, I couldn't verify it, but he comes across as a massive douche.

Now, not a lot in this book is factually wr
...more
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
  • Symbol
  • It's Not How Good You Are, It's How Good You Want To Be
  • How to Think Like a Great Graphic Designer
  • The Shape of Design
  • Type: A Visual History of Typefaces and Graphic Styles (Volume 1, 1628-1900)
  • Thoughts on Design
  • D&AD: The Copy Book
  • 101 Things to Learn in Art School
  • As Little Design as Possible
  • Failed It!: How to turn mistakes into ideas and other advice for successfully screwing up
  • How to be a Graphic Designer Without Losing Your Soul
  • 101 contrarian Ideas About Advertising
  • Talent Is Not Enough: Business Secrets for Designers
  • Breakthrough!: Proven Strategies to Overcome Creative Block and Spark Your Imagination
  • Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
  • Paul Rand
  • Designing for Emotion