The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire

by Ron Grover

In this revised edition of his acclaimed 1991 bestseller, Business Week's Ron Grover once again brings readers into Michael Eisner's boardroom, expanding on the compelling tale of one of the most dramatic and complex business turnarounds of the 20th century: Disney's bold $19 billion deal to buy Capital Cities/ABC.

Genres: Nonfiction, Business, Biography

300 pages, Paperback

First published May 1, 1991

Reviews

[Jesse Flood · Rating 5 out of 5]

A fascinating account of Disney. The parks, the movies and television. There a lot of smart people at the helm, working with the creative minds that bring the magic to the masses. Highly recommended reading.

[Davey · Rating 4 out of 5]

NF - Eisner and Katzenberg takeover in mid - 1980's

[Natasha · Rating 4 out of 5]

I liked this book. For a nonfiction work, it didn't read too dry and was entertaining as well as informative. I really like Disney, so the subject matter probably appealed to me more than most people but oh well. For a book about the business affairs of a company, it read really well.

[Joe]

None at this time

[Grant Baugh · Rating 5 out of 5]

Reads quite nicely for a non-fiction. This book gives an interesting, behind-the-scenes look at the movie and entertainment industry.