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Memetics: Memes and the Science of Cultural Evolution
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Memetics: Memes and the Science of Cultural Evolution

2.7  ·  Rating Details ·  10 Ratings  ·  1 Review
Memetics is the name commonly given to the study of memes - a term originally coined by Richard Dawkins to describe small inherited elements of human culture. Memes are the cultural equivalent of DNA genes - and memetics is the cultural equivalent of genetics. Memes have become ubiquitous in the modern world - but there has been relatively little proper scientific study of ...more
Paperback, 328 pages
Published August 19th 2011 by Createspace Independent Publishing Platform
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Raymond Recchia
Dec 24, 2016 Raymond Recchia rated it liked it
I used to be active on a memetics list serve back in the late 1990s and early 2000s, and I've read a number of books in the field. When people think of memes these days, what comes to mind is cute videos and images that spread like viruses all over the internet. But the term originated with Richard Dawkins' "The Selfish Gene" in 1976 to point out that ideas could be treated as self replicating entities like genes.

There are though, significant differences. Genes vary mindlessly, while memes chan
...more
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