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Word as Image

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4.32  ·  Rating details ·  38 ratings  ·  4 reviews
Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.
Paperback, 208 pages
Published October 4th 2011 by Adams Media Corporation (first published October 1st 2011)
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Caroline Luis
Jan 07, 2013 rated it it was amazing
Shelves: design-shelf
I loved figuring out every puzzle. These kinds of image and wordplays really stick in my mind. I wonder if that is the case for most people? I think it is, which is why this kind of a game is conducive to creating memorable advertising or logos. This book definitely makes me want to do my own version of word as image making. Maybe words of a particular kind, for example related to yoga - or to emotions.

You feel kind of clever when you figure out each picture after picture. That's kind of genius
...more
Rachel
Aug 30, 2014 rated it did not like it
Boo.
These are the most uninspired images of words I've seen. The author chooses ridiculously obvious graphics that do not add illumination. "Protest" with placards for the "Ts, two dark circles for "blind". Worse than student work.
Badet
Dec 03, 2013 rated it it was amazing
Clever!
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Francesca
Apr 13, 2017 rated it it was amazing
Really awesome visual inspiration for the uneducated designer I am. It's a good exercise what Lee presents and even tells you (in as little words possible) how to do it yourself. Not bad for an afternoon of wander.
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Born in Seoul, Korea, and raised in São Paulo, Brazil, Ji Lee studied design at Parsons School of Design. He currently works as the Creative Director at Google Creative Lab in New York and teaches design at School of Visual Arts. In the past, Lee has worked as the branding director at Droga5 and art director at Saatchi & Saatchi. Ji Lee is the founder of the widely publicized Bubble Project an ...more
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