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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar

4.28  ·  Rating details ·  40 Ratings  ·  1 Review
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, cele
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Hardcover, 256 pages
Published October 31st 2011 by HOW Books
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Jordan Strang
Jun 07, 2013 rated it really liked it
Shelves: design, creativity
Some of the most iconic marks in history, and the story behind them. Great design reference.
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