Goodreads helps you keep track of books you want to read.
Start by marking “One Click: Jeff Bezos and the Rise of” as Want to Read:
One Click: Jeff Bezos and the Rise of
Enlarge cover
Rate this book
Clear rating
Open Preview

One Click: Jeff Bezos and the Rise of

3.78  ·  Rating details ·  6,425 ratings  ·  373 reviews
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have dri ...more
Kindle Edition, 228 pages
Published October 27th 2011 by Portfolio
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
3.78  · 
Rating details
 ·  6,425 ratings  ·  373 reviews

More filters
Sort order
mark monday
May 30, 2013 marked it as unread-forever  ·  review of another edition
Shelves: rain-man-reviews
It seems like ages ago that Amazon and I met-cute while fox & dolphin hunting on a small private island reserve off of the Southern California coast. Oh how the years move by. And yet, after all the early displays of yearning and passion, after all of the screaming bouts of sadomasochistic blood-sport and nonconsensual body modification that constitutes our "love"-making, I am proud to report that our so-called love still stands strong, still runs deep. The sympathy and even the - dare i say ...more
Mar 17, 2013 rated it did not like it  ·  review of another edition
This book is insulting. The author had no access whatsoever and doesn't acknowledge any interviews or primary data collection. Several of the sources are actually publicly available YouTube videos.

In essence, it is a well-written 4th grade book report.

To add insult to injury, there are some very awkward word uses in here including several laugh-out-loud cliches like "spit over a bridge".

The book gets off to a weird start. I actually thought that my copy may have been missing some pages becaus
Mark Jr.
May 11, 2012 rated it it was ok  ·  review of another edition
Shelves: 2012, kindle
Maybe Walter Isaacson spoiled me in his amazing biography of Steve Jobs, and maybe the biography of a company simply can't be compared to the biography of a great man, but this book was a disappointment. Don't get me wrong, I'm still very glad I read it. And it was a very quick read. But I felt like the book was written with a sort of paint-by-number journalism. The whole thing felt obligatory, and not full of life like Isaacson's biography of Jobs.

I got out of this book what I needed: some deta
Apr 02, 2012 rated it it was ok  ·  review of another edition
Shelves: audiobook, business
This is mostly a company history of Amazon, hitting the highlights such as the founding, development of features, operations, competing, buying Zappos, developing the Kindle, and so on. I thought that much of what I read I had seen previously in magazine articles, many of which were mentioned in the book. There wasn't as much personal info on Bezos as I would have expected, and I'm not sure I learned what makes him tick. As a company history, this was just OK, not delving very deeply into the is ...more
Miranda (M.E.) Brumbaugh
As a writer, I think it is very important to keep up with the latest happenings in the publishing world, and Amazon just so happens to be at the top of the totem pole as of the past decade. Whether or not we agree with the Wal-Martesque approach that Jeff Bezos has taken with the book industry, his methods deserve some attention. OK enough with the blah.

The book hit on the biography of Bezos, but it was more like a cotton candy version full of fluff and sugar-coated. It is not a Walter Isaacson
Aug 20, 2013 rated it liked it
Shelves: tech, non-fiction
This review has been hidden because it contains spoilers. To view it, click here.
Oct 04, 2012 rated it liked it  ·  review of another edition
Those familiar with the work of technology journalist Richard L. Brandt will be acquainted with his style of blending biography and business history, as he has previously done with Larry Page, Sergey Brin, and Google. In One Click, Brandt profiles Amazon founder and CEO Jeff Bezos. Readers expecting an in-depth, definitive history of Amazon or a complete portrait of Bezos may be disappointed. This relatively short (224p) profile draws largely on publically available information and resources. Th ...more
Yousif Al Zeera
Dec 14, 2016 rated it liked it
Shelves: nonfiction
This book talks about the great Amazon company and the person behind it, Jeff Bezos. It takes you to the childhood days of Jeff and how his work at the farm with his grandfather toughened him up and then covers the early days of Amazon when it was only about selling books. It was Jeff himself who was responding to customer complaints by emails and do some packaging in these early days.

Chapter by chapter, it sheds light on the major highlights and milestones in this company and how it expanded t
Jan 19, 2013 rated it liked it
Shelves: non-fiction, 2013
I recently updated my beloved Kindle version 2 to a Paperwhite, which made me curious to find out more about the man behind the device that has made such an impact on my own life.

'One Click' is good as a potted history of Amazon, the rise (and rise) of which traces the advent of Internet commerce itself. Amazon's progress from humble, haphazard start-up to its current status as e-commerce behemoth (I did not even know it sold power tools or shoes) is a remarkable story. What is perhaps a little
Kimberly Laurel (The Trusty Bookmark)
We used to joke that the ideal Amazon site would not show a search box, navigation links, or lists of things you could buy. Instead, it would just display a giant picture of one book, the next book you want to buy.

One Click blends a biography of Jeff Bezos with a business history of Amazon. For a site I use to purchase anything and everything, I knew little how the company started, much less how it became the behemoth it is today. I was even unaware Amazon started out exclusively as an online
Mahmoud Fouad
Mar 13, 2013 rated it it was amazing  ·  review of another edition
It is one of the best books I have ever read. I recommend it for any technology entrepreneur. It narrates the story of Amazon and how Jeff Bezos struggle a lot in the beginning of Amazon.This book makes me sure that money & profit shouldn't be your main target, I know that no business could survive without money but you have to set long term plans and concentrate on providing a good service for your & profit would come later..I learnt not to loose hope.. work hard & t ...more
Troy Blackford
Feb 12, 2014 rated it really liked it  ·  review of another edition
This is a much more slender book than 'The Everything Store' by Brad Stone, and it accordingly gets into far less detail. Giant swaths of Amazon's history are left out of this one. Also, this book came out in 2010, so much of the meteoric rise of eBooks, led by the Kindle, was just conjecture at the time. But it was still a very interesting book and I'm glad I read it.
Anant Kanndpal
Dec 18, 2012 rated it really liked it  ·  review of another edition
Instead of hero worship, could have focused a little more on the actual strategies. Much of the information given is common knowledge. Although intended to be a case study, it is actually written in a biographical style. Must read if you want to learn about Bezos.
Feb 21, 2019 rated it liked it  ·  review of another edition
One Click: Jeff Bezos And The Rise Of provides not only a succinct history of, but also a behind-the-scene view of its founder, Jeff Bezos. Having founded the company in 1995, right at the beginning of the internet age, he was one of the few entrepreneurs who managed to make it big.

This profound book delves into the life of the extremely driven businessman, one who recognised the true potential of online marketing portal and who had a fully formed vision of Amazon, r
I understood Amazon to be a retail powerhouse, but I had no idea the numerous companies Jeff Bezos had invested in (or creates) beyond

Very informative and interesting.
Loy Machedo
Loy Machedo’s Book Review - One Click by Richard L. Brandt

When you compare the Biography of Steve Jobs (630 pages) and then compare the Biography of Jeff Bezos (190 pages), you will without a doubt know something is missing.
A large chunk of it.

In those 190 pages, Ricahrd L. Brandt the award-winning magazine writer tries to summarizes Jeff Bezos & Amazon for a quick read.

Here are a few bits that I picked from this book.
• Jeff Bezos was a Brainy Kid and one among the top in his class with
Steven Dzwonczyk
As with many biographies I read, when I find out how much has been done by the person who is the topic of the book by the time they were my age, I get a little depressed and bemoan my own lack of accomplishments. When I found out that Jeffrey Bezos was born in the same year was me I became doubly so. Around the years he was coming up with the ideas and layout for I was toiling away at my comfortable, if not lucrative, corporate job. I was even doing a little programming at the same ti ...more
Real rating: 3.5 stars

Interesting, though short, read about the birth and growth of It's a good introduction to the company's history with little personal detail about Bezos himself (despite the title).

One of the key questions the book purports to answer is, "Why has Amazon been so successful?" Brandt presents a number of reasons, but I was surprised that customer support wasn't really one of them, despite Amazon's image as a customer-centric company*. Instead, the author emphasizes
Kelly  Schuknecht
May 19, 2015 rated it it was amazing  ·  review of another edition
Shelves: business
The subtitle could not be more appropriate. "One Click" is a fascinating look at Jeff Bezos and the rise of I never knew much about Jeff Bezos other than the fact that he started Amazon. He's always seemed to exist behind the scenes. This book offers insight into Bezos's background, beginning with his childhood. From being adopted by his step-father to his passion for reading in elementary school to his early entrepreneurial ventures, Bezos almost becomes a likable person.

For some r
Feb 15, 2012 rated it liked it  ·  review of another edition
Shelves: business, audiobooks
For a person who doesn’t know the details on the company profile of, this book is a great place to start. It’s a short read/listen (just under 4.5 hours of listening material) that describes, in a somewhat chronological fashion, the inception of Amazon dot com and the biography of its founder Jeff Bezos. Although it’s lacking in some details of the “dark side” of the company, it definitely peaked my interested in learning more about Amazon and also other businesses and entrepreneurs. ...more
May 22, 2017 rated it liked it  ·  review of another edition
Leaves the reader wanting more detail and more stories from the perspective of Jeff Bezos and those who were part of Amazon's early days. Although it was very short and high-level, I'm still glad I read this.

Watch this before or after reading the book: Charlie Rose's Interview of Jeff Bezos, who is indubitably the best business mind of our time. He's completely reimagined retail (eCommerce, the 3rd party marketplace, and Prime) AND cloud services, yet if he meets his current objectives, these w
April Sarah
Dec 01, 2015 rated it really liked it  ·  review of another edition
As an advised user of and a constant reader, this book fascinated be. To see where the roots of what would be the source my ebook addiction started is captivating. I've always had a love hate relationship with the website and you can see where the tug of war may have started from the very beginning.

And then as a UX developer, seeing the processes that build, there is just so many things could have just flopped this website. It is amazing to think that this actually is a thi
Jan 15, 2012 rated it it was amazing  ·  review of another edition
I believe I've plowed through all the available titles covering the rise of and this is the best by far. Brandt is a professional journalist who mixes solid reporting and investigation with a biographer's flair for presenting a vivid, believable portrait of his subject. The book reads easily, and uncovers many interesting details not presented elsewhere. I was hoping this read would last longer, but had so much fun that I read it through in two sittings.

Highly recommended for anyone
This book was FAR less interesting than the Accidental Billionaires. Not surprisingly, the founding of Amazon was a lot less interesting than the founding of Facebook. I feel like they placed too much emphasis on the history of amazon as a bookstore and less on the Amazon that serves up 1/3 of the biggest sites in the world. People definitely need and want to buy things, but this backbone service is much more important than the author understood or at least wrote about.
Derek Neighbors
A good high level look into where Amazon came from and where they are going. If you are wanting an indepth dive into Amazon culture and operations this isnt the book. If you want a 3rd party view point on how the company got started, some of its early history and some nice anecdotes. The book is well written but a bit shallow. It is a shame that Brandt didn't take a deeper dive.
Giovanni Zuniga
May 14, 2015 rated it it was amazing  ·  review of another edition
This book is really interesting because it is about the creation of the largest online store. This book also talks how a guy started selling books online. I would recommend this to people that are 17 years old because this is really long and has hard words.
Daniel Gusev
Apr 26, 2016 rated it it was amazing
A concise story of the world's first unicorn

Many of Amazon's lessons are followed by the aspiring teams of today (focus on time to makers, hacker culture, sales vs profitability and relentless focus on the customer) and these has been carefully assembled by the author.
Dec 15, 2016 rated it really liked it  ·  review of another edition
I picked this book in order to learn more about the history of one "one click" but I learned a lot about Amazon's history and early days. Quite well explained. Seems like Amazon Prime was not explained in detail unless I missed it.
Deepak Bhatt
Sep 14, 2013 rated it it was amazing  ·  review of another edition
Mind blowing book. Jeff is true entrepreneur and Richard L. Brandt is proficient Journalist.
Joseph Draschil
May 09, 2014 rated it really liked it  ·  review of another edition
If you like Walter Isaacson's Steve Jobs biography, you might enjoy this book on Jeff Bezos and Amazon. They're similar in style, if not in level of execution.

Enjoyable read for me, at least.
« previous 1 3 4 5 6 7 8 9 10 11 next »
topics  posts  views  last activity   
Goodreads Librari...: Please combine 3 12 Jan 28, 2016 01:20AM  

Readers also enjoyed

  • Google Speaks
  • Stealing MySpace: The Battle to Control the Most Popular Website in America
  • Social Media Marketing for Dummies
  • Idea Man
  • The New Rules of Retail: Competing in the World's Toughest Marketplace
  • Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
  • Car Guys vs. Bean Counters: The Battle for the Soul of American Business
  • I'm Feeling Lucky: The Confessions of Google Employee Number 59
  • The Perfect Store: Inside eBay
  • The First Billion Is the Hardest: How Believing It's Still Early in the Game Can Lead to Life's Greatest Comebacks
  • Google+ for Business: How Google's Social Network Changes Everything
  • The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
  • The Wikipedia Revolution: How a Bunch of Nobodies Created the World's Greatest Encyclopedia
  • The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
  • Googled: The End of the World as We Know It
  • Crash Course: The American Automobile Industry's Road from Glory to Disaster
  • My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
  • The Google Way: How One Company Is Revolutionizing Management as We Know It
See similar books…
“His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,” he has said. “There are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.” 7 likes
“... physical bookstores will become ever-nicer places to be. They are going to have more sofas, better lattes, nicer people working there. Good bookstores are the community centres of the 20th century.” 6 likes
More quotes…