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We Are All Weird: The Myth of Mass and The End of Compliance
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We Are All Weird: The Myth of Mass and The End of Compliance

3.59  ·  Rating details ·  3,026 Ratings  ·  263 Reviews
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique valu ...more
Audio CD
Published September 21st 2011 by Brilliance Audio (first published 2011)
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Oct 23, 2011 rated it it was ok
Shelves: non-fiction
As awesome as I wanted this manifesto to be, it just doesn't get there. Weirdly enough, I'm a victim of the concept of this book: it's not for everyone, but will be perfect for some. Chris Anderson wrote "The Long Tail", this book tells you what to do about it. This is my first selection for the book club I'm starting at Cramer. It'll provide some interesting conversation I'm sure, but falls short of Tribes and Linchpin.

My reviews are usually brief, but there's a story that goes along with this
Seth Godin writes in sound bites. This is the second of his slim “manifestos” that I’ve read, and that seems to be his approach. It’s scatter shot, random, off-the-cuff. He talks around his points, never quite making a linear argument or delving deeply into anything, just skimming across the surface of his topics with many broad thoughts from a wide spectrum of influences. It almost feels like he’s doing pointillism artwork, hoping if he throws out enough thought splatters they will land just ri ...more
Arielle Walker
Aug 03, 2014 rated it liked it
Shelves: non-fiction
Interesting but repetitive
Jun 05, 2017 rated it liked it
Shelves: audiobook, business
This seems to me Godin’s take on Chris Anderson’s “The Long Tail”. Godin describes how the society is splitting into little tiny interest groups, or tribes, and how the mass of the mass market is shrinking. If you aren’t paying attention to the niches, or the weird, you might miss your next area of growth. I listened on audio, and Godin’s reassuring voice explaining his concepts helps you believe in them. I’d heard much of this before, and more straightforward, but Godin’s way to tell the story ...more
Jan 12, 2013 rated it it was amazing
How sweet of Seth Godin to write my biography. ^_~ I loved this book b/c it makes such a great case for the people who live and thrive outside of the norm, outside of the masses. My fav thing while reading this book was people's reactions to the title when I told them what I reading. I started to judge people based on that reaction and only want to associate with people who vibe with the title...
Nov 03, 2013 rated it it was ok
I just skimmed through this one. I thought it was going to be funny but it's just a manifesto with some interesting points. I found myself talking to the book trying to explain why he's wrong on a few points, especially on education. Everyone has to do things they don't want to do, it's part of life. Get educated, get a job and you can then find time to pursue your weirdness.
A 3 page magazine article bloated into a trite, repetitive, poorly argued book. Not worth the pixels used to create it.
Nov 01, 2012 rated it it was ok
I had really mixed feelings about this book. I agreed with his general premise that weird is good, but I was a bit skeptical of the connection between being "weird" and the emphasis on consumption. To be fair, this book is about marketing and getting people to spend money and the potential benefit to marketing to groups on the fringes. For one, he's all about normalizing "weird". Cool but if that's what happens then "weird" loses its "weird" status and becomes mass...the very thing he criticizes ...more
Jan 31, 2012 rated it liked it
Shelves: 2012
Not as good or inspiring as some of Godin's other books, but at least his books are short. Godin raises some good points here, I won't deny. In the past, marketers and producers made money by trying to sell to the center of the bell curve, and it worked. When there are only 3 TV networks, you might still make good programming, but it also doesn't really matter when you have a captive audience. These days, however, we have a cornucopia of choice, so rather than trying to market to as many people ...more
Jan 03, 2012 rated it did not like it
Seth Godin makes the case for Weird in this brief manifesto. With Weird being defined as choosing something, whether it be movie genre's, hobbies, reading material, or food, outside the choices presented as "normal", We Are All Weird, discusses how this culture of Weird has come into existence and how it is growing.

Seth Godin books have always come highly recommended to me, so finding We Are All Weird in the Kindle Lending Library encouraged me to finally jump into Godin's world. I was highly di
Oct 15, 2011 rated it liked it
Disappointing. Not sure I agree with the idea that there is no "normal" any more. There are some things most people want - a safe neighborhood, clean water, laundry detergent that gets your whites whiter... I also long for FEWER choices in some areas of my life - Like on the detergent aisle. I don't care if my laundry smells spring fresh or mountain fresh, I just don't want to spend my limited time thinking about it. I'd rather have one 'normal' choice that worked. Also, more choice does not mak ...more
Amy Hafer
Oct 07, 2011 rated it really liked it
Had flashbacks of managers telling me to read the Long Tail. Sometimes I don't feel smart enough to read Godin's books...but this one was worth it when I got to what I felt was the point:
"What I care a great deal about, though, is each human's ability to express her art, to develop into the person she is able to become. I care about the connections between people and our ability to challenge and support each other as we create our own versions of art. And I care about freedom, the ability to exp
Rares Sfirlogea
Limited and in my opinion flawed view upon how society began to change in the latest years. Lots of assumptions, almost no proper argumentation.
Oleksandr Golovatyi
The cool book from my one of the favorite authors - Seth Godin (his book "Purple Cow", in my opinion one of his the best book). The author talks about the end of mass and the beginning of the "nonformat". That is why, most Western companies focus on people who are "different", with non-standard thinking and with interesting business tasks and problems. (English)
Кльова книга від мого одного з улублених авторів - Сет Годін (його книга "Фіолетова коровоа", на мою думку одна з його найкрищ
Mar 26, 2014 rated it it was amazing
The Internet Age did bring people the availability of information. However, the downside is it also brought about a large signal to noise ratio with it.

Seth Godin right is one of the better people out there with the ability to “filter” through it all. There is a lot being said about how the Internet is ruining things for people. In this book, he states that the Internet has ended what we know as the “central mass market”. There is no longer “One size fits all” model that can work for anything. T
Sandra (Page by Page)
Check my bookblog for complete review,

I had a hard time to decide the rating for We Are All Weird, whether it’s one star or two stars. Because, although I really like the main idea from Godin in this book, it is a tremendously BORING book to be read. Is it the writing style? I don’t know. Is it because I read the translation version instead? I’m not sure. I guess I’m not going to be as much bored if I listen to the audiobook version or maybe listen to Godin himself gi
Mar 05, 2014 rated it liked it
Uhm... I'm going to say I liked it, but it was more of an "ok" but maybe a bit more than just "ok". I thought this would be similar to Permission Marketing: Turning Strangers Into Friends And Friends Into Customers or Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. but for niche markets. I liked what he was saying (which was nothing new, but it's Seth Godin and I can listen to him talk about anything) an ...more
Dennis Duty
Feb 02, 2014 rated it it was ok
Something funny happens to me with Godin books. I always start thinking "This is lame... I'm WAY too advanced for this" and then the second half of the book surprises/inspires/schools me. For this book, the second half of the thought process never happened. I thought the book was boring.

I agree with everything he says, and the concepts are quite sound. If anything, the consumption of this book, for me, was a 'maintenance'/'reinforcement' book. I didn't learn anything new, but I strengthened idea
Mary Lee
May 22, 2015 rated it really liked it
Shelves: adult, nonfiction
This book really resonated with me -- especially the chapter on education. Seth Godin is not a great reader (I listened to the audio edition), and I had to get used to the fact that the book sounds like a bunch of his short pieces on this topic that he gathered together (without much stitching them together) for the book. That said, I ended up buying it on Kindle so I can re-read it, mark it up, and quote it.
Lee Konecke
Dec 25, 2012 rated it really liked it
Shelves: business
A great case for why embracing your weirdness is the basis for the new economy, as well as ones authenticity and happiness.
Jul 06, 2016 rated it liked it  ·  review of another edition
Shelves: 2016
A very interesting manifesto, the basic tenets of which resonated with me. That being said, I would appreciated a more linear argument.
Sep 03, 2016 added it
A good reminder.
Marcel Lamothe
Perfect - a manifesto encouraging us all to embrace our weirdness (and everyone else's). A little gem of a book.
Dec 14, 2017 rated it it was ok
I was in a bookstore this morning and picked up this book. After the first few pages, I was hooked and ended up finishing it. Unfortunately, the book as a whole didn't quite meet the promise of its introduction.

We Are All Weird had an intriguing point to make: that the mass market is on its last legs, and the niche is becoming the new norm. The rise of the internet has made it easier for people to find like-minded subcultures, making the products, trappings, and habits that once composed the "no
Apr 09, 2018 rated it it was ok
This book just seems like a rehash of the 20th Century platitude that an aisle-full of every imaginable kind of breakfast cereal is good for freedom, except now its platitude + Internet. Marketers who ignore "weird", will lose out in the end because the "mass" (the middle of the bell curve) is flattening out towards the edges (towards "weird"). However, "weird" is not the new "mass", he says. I say as long as "weird" is marketable, it is "mass". I can't say I put a lot of thought into this book ...more
Apr 12, 2018 rated it liked it
Shelves: 2018-reads, audible
The world is changing. We all know it. We see it every day. There’s simply no denying it. So why are marketing departments so adverse to this change? Why do salesmen still want you to buy a product or service that clearly is not designed around your unique needs?

Seth Godin — both as author and narrator — takes a critical look at the state of marketing and sales and suggests one thing that neither party wants to hear… that it’s time to change. No longer is the mass of people the normal state of b
May 08, 2017 rated it liked it
I'm giving it three stars because it was an interesting take on how markets are evolving. It won't get any more stars than this from me because I felt the author should have put in more research to make it an almost academic book that can be used to influence how we learn about markets and address them. Perhaps the author should have partnered with a researcher from McKinsey to synergize and create something more compelling. In this sense, I view this book as a missed opportunity to build someth ...more
Dec 31, 2017 rated it liked it  ·  review of another edition
Whilst I don't disagree with Godin on a lot of his points, and his discussion on market-force, mass appeal, and the current move toward more focused, niche cultures is certainly interesting, it's hard to give this book a very high rating because he never actually delves into anything of any depth.

He skirts the surface of his argument; he reveals, but never explores. There's certainly some potential here, but this book never really gets to grips with arriving anywhere.

Still, academic discourse i
Shhhhh Ahhhhh
Apr 05, 2018 rated it it was amazing
Second read through, first review. In Godin tradition, this book is a very brief exploration of a single important idea. This book's idea is that of individuation of interest. Godin essentially argues here that anyone focusing on middle of the crowd, or average, people is going to be losing out in today's market as people are ever able to more precisely satisfy their unique and weird desires, not being forced to deal with mass produced products or experiences. Godin equates this ability to make ...more
Jun 07, 2018 rated it did not like it  ·  review of another edition
This is a book written for people with the attention span of Donald Trump (could not think of a better example). It's just short paragraphs not really connected between each other, not really saying anything, not really worth cutting trees for these ideas that are not even "blog worthy". And when I read that he has 18 best selling books I really flipped. Luckily it had only around 100 pages and even those heavily spaced to make this seem to worth your money. Thank god I borrowed this book.
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin
“Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.” 7 likes
“If your feet are in two buckets and the average temperature of the water is 90 degrees, you’re probably fine—unless one bucket is at 35 and the other is at 145 degrees. On average, you’re fine. Based on variation, though, you’re miserable.” 3 likes
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