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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

3.77  ·  Rating details ·  3,131 Ratings  ·  381 Reviews
Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own
MP3 CD, 6 pages
Published September 20th 2011 by Random House Audio (first published 2011)
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Jeanette  "Astute Crabbist"
You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive.
Apr 08, 2012 rated it did not like it  ·  review of another edition
I had to stop reading this about a third of the way through, because the way this book is written is so off-putting that it makes the author sound like a condescending know-it-all. The book has a very unfortunate "Hahaha, consumers are STUPID" tone to it, and as a result it feels like you are being talked down to as you (ostensibly) learn about the "tricks" that companies use to make you buy things.

There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily i
Sep 04, 2012 rated it did not like it  ·  review of another edition
Shelves: not-finished
I stopped reading this book about two chapters in because it seemed to be full of hooey. For instance, there's a chapter section about manufacturers fooling people into thinking things are fresh, such as by telling people to refrigerate ketchup. But I don't know anyone who thinks marmalade is "fresh" as they suggest everyone does. He says it's the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland. ??? Am ...more
Dani Peloquin
Apr 07, 2012 rated it it was amazing  ·  review of another edition
For years, I have tried to find a book that made me gasp as many times as Freaknomics did. I remember thinking about that book years after I read it...I’m still thinking about it now. I tried Super Freakanomics and other books that people thought were comparable but none of them made me gasp and do a triple take. None of them until “Brandwashing”. This book does for marketing and advertising what Freaknomics did for economics and Fast Food Nation did for food. It made my brain hurt in a way far ...more
☘Misericordia☘  ⚡ϟ⚡ϟ⚡⛈   ❂❤❣
This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.

1. Buy Buy Baby - When companies start marketing to us in the womb
2. Peddling Panic and Paranoia - Why fear sells
3. I Can’t Quit You - Brand addicts, shopaholics, and why we can’t live without our smart phones
4. Buy It, Get Laid - The new face of sex (and the sexes) in advertising
5. Und
Nov 28, 2011 rated it did not like it  ·  review of another edition
Don't read this book. It has no 'trade secrets', no new information. It just reads like a compendium of blog posts from the past few years. You will have heard it all before if you follow pop culture/cultural studies at all.

Basically, Lindstrom is a salesman, not a scientist. He makes a lot of overblown rhetorical claims, then cites studies which fail to support them. For instance, he says that advertisers brainwash children (even in the womb!) to buy their brands. But the research he cites only
I bought this because I enjoyed the excerpts I had read on Fast Company but the actual book was a disappointment. Lindstrom approaches branding from a Chicken Little point of view where marketers have the most nefarious of incentives and consumers have the most simplistic responses. He opens talking about his attempt to do a "brand purge" but failed to establish what constituted a "new brand" or even what his definition of brand is, making the purge too generic to understand why he failed. Then ...more
Jess Saxton
I found parts of this book both fascinating and a little shocking. Many of the 'secrets' that Lindstrom points out are things I either already knew or suspected, but when I was reading the sections about social media, cell phones, and word of mouth advertising, I found the types of advertising that really work on me.

In fact, my posting this review on Goodreads, a social media site geared to avid readers is something advertisers love. I'm spreading the word about the books I read, thereby endorsi
Sep 07, 2011 rated it it was ok  ·  review of another edition
Shelves: knowledge-nf, 2011
Did not really enjoy this book at all. I much preferred Buyology, the author's previous book.

For a book called Brandwashed there was sure a lot of name dropping of brands involved. I wonder if they were paid endorsements? After all if looking at a celebrity spokesperson changes the way you think about a brand (literally, in your brain), then maybe reading about a brand countless times in a book will make your brain associate the brand with the book, or maybe all books (haha). Other times the au
Jul 17, 2012 rated it it was amazing  ·  review of another edition
I stumbled upon this book on the new books section of the library and found every second of it interesting. I recommend paying special attention to the chapter on data mining.

I have a serious media-buying habit (books, music, dvds) that I am trying to get under control and I thought this book would help me fight the urge to purchase something at the click of the button. He starts out about how he tried to "go brandless" for a set period of time. It did help with my struggles, but here's the bad
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2015 Reading Chal...: Brandwashed by Martin Lindstrom 1 6 Apr 13, 2015 08:58PM  
  • The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
  • Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
  • The Psychology of Attitude Change and Social Influence
  • The Buying Brain: Secrets for Selling to the Subconscious Mind
  • Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
  • Out of Character: Surprising Truths About the Liar, Cheat, Sinner (and Saint) Lurking in All of Us
  • Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
  • Cheap: The High Cost of Discount Culture
  • Unthinking: The Surprising Forces Behind What We Buy
  • Priceless: The Myth of Fair Value (and How to Take Advantage of It)
  • Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
  • Beyond Culture
  • Buying In: The Secret Dialogue Between What We Buy and Who We Are
  • The Person and the Situation: Perspectives of Social Psychology
  • The Art of Influencing Anyone
  • Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy
  • The High-Beta Rich: How the Manic Wealthy Will Take Us to the Next Boom, Bubble, and Bust
Martin Lindstrom (born 1970) is the author of the bestseller Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House). Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the ...more
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“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.” 0 likes
“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24” 0 likes
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