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The Taste of Tomorrow: Dispatches from the Future of Food

3.52  ·  Rating details ·  153 ratings  ·  29 reviews
For fans of Michael Pollan and Mark Bittman, Josh Schonwald delivers a fascinating investigation into the trends and technologies that are transforming the world of food before our very eyes—from Alice Waters's micro farm to nanotechnology and beyond. Building upon the knowledge base we have gained from such books as The Omnivore’s Dilemma, Schonwald takes our contemporary convers ...more
Hardcover, 304 pages
Published April 10th 2012 by Harper
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Average rating 3.52  · 
Rating details
 ·  153 ratings  ·  29 reviews


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JudithAnn
Apr 19, 2012 rated it really liked it
This book is almost a memoir in that we follow the writer around the country (USA in particular, but he also visits my country, the Netherlands) researching the future of food. Unfortunately, quite early on, the writer confesses that he isn’t a great dairy eater, so he leaves out anything to do with dairy foods. Bummer! I’m a vegetarian and I love dairy foods!

Now, being a vegetarian doesn’t mean per sé that I’m not interested in the chapters about meat and fish (I do actually eat fis
...more
Anastasia
Nov 02, 2012 rated it it was ok
The Taste of Tomorrow looks like a foodie book, but don't be fooled. It isn't. The Taste of Tomorrow is actually about the future of food. Josh Schonwald ranges from topics from the future of salad (radicchio) to the future of fish farms (on land, nowhere near water) all the way to the actual future where we may eat a pill or wear a patch to receive our nutrition. (Which for the record I am way against, I don't eat just for nutrition, I like food!)

The book had a ton of facts and a to
...more
Rachel
Jan 10, 2013 rated it it was ok
I think he fancies himself next in line on the Michael Pollan train of food writers. There were some interesting bits about the future role of nanotechnology in food. There were also a LOT of uninteresting chapters about salad. Bagged salads and radicchio specifically. His point was that he thought that radicchio was going to be the next kiwi. People will be lining up for this stuff everywhere. Apparently most people have only experienced bitter Chioggia radicchio but there is a fantastic kind c ...more
Leslie
Jan 29, 2012 rated it really liked it
Shelves: non-fiction
In The Taste of Tomorrow, journalist Josh Schonwald sets out on a journey to investigate the future of food. His quest takes him across the country and into farms and labs around the planet. We get an inside look at the global food production industry, the future of our food supply and what we may be eating tomorrow.

The book is well-researched covering both current farming techniques and speculating on what the future will bring to our table. It’s written in a very readable and often
...more
Erika RS
Jun 16, 2014 rated it liked it
Shelves: owned
This is one of those books where you get the impression that the author had an idea for a book and was going to write it no matter what, dagnabit. In this case, the idea was trying to figure out what food would look like in 2035 (arbitrarily chosen as being far enough in the future to allow for change but not so far as to be unimaginable). The author focused on produce (mostly salad), meat, fish, and ethnic foods -- he admitted freely that he chose these because they held the greatest personal i ...more
Rob
Sep 16, 2013 rated it really liked it
Schonwald has a laid back and entertaining writing style that lets you enjoy a topic that at worst could seem like homework - research and developement in food. He approached the topic with a pretty open mind and an odd attachment to bagged lettuce. His anecdotal accounts of going to farmers markets, food conventions, research labs, etc. give you insight into what it takes to make food items like his beloved bagged lettuce a common sight on the dinner table. He definitely treads lightly when it ...more
Will
May 30, 2012 rated it really liked it

Better than I expected and had high hopes for this book.

Whether or not you are a foodie, regardless of your stand on GMO's, and whatever your take is on fish farming this book has something for just about everyone.

Many times the author points out that not everyone is going to agree with everything in this book... some of the concepts and some of the ideas challenged my own beliefs and opinions.

This book filled in a lot of blanks for me when it came to aquacult
...more
Amber
Jul 03, 2012 rated it it was amazing
I thoroughly enjoyed Schonwald's book - his exploration into the future of food doesn't provide many definitive answers, but he's asking the right questions to the right people, pioneers in the field of in vitro meat, fish farming, artisanal salad farmers, nanotech engineers and food futurists.

The book is written as a meandering journey based on Schonwald's specific interests - he does omit the future of dairy and desserts completely. Starting with salad, he continues into the future
...more
Katie
Mar 30, 2014 rated it liked it
Interesting non-fiction book about the future of food by someone who seems to make no apologies about following in Michael Pollan's footsteps.

What will be on your plate in 2035? This is the general question the book sets out to answer. The author attacks this question by looking at current trends and how and when they came out of nowhere. First: produce and bagged salads. Bagged salads took over grocery stores starting in the 1990's. After kale and arugula, what will be the next big
...more
Mary Kay
Aug 30, 2012 rated it really liked it
Interesting topical glimpses into our food industry and how new products come on line and to my local Safeway. The journalist author interviews important players in the industry as of 2010+, and describes some institutional heavy hitters such as indoor aquaculturists, Dutch efforts to grow in vitro meat, a "food trendologist", and a military lab funded to develop foods for "metabolic dominance" by soldiers. For me, the writing is overly casual, which always makes me wonder if important topics ar ...more
Brian Bigelow
Jan 26, 2012 rated it it was amazing
Shelves: future
This is an amazing book that I'm thoroughly enjoying, it's really good. It takes a look at where food comes from at present and where it will be coming from in the future. Just reading the first few pages grabbed me with the way he wrote about the 2035 restaurant visit. It was enthralling, capturing my attention from the very beginning. Throughout the book, in fact, Josh keeps taking looks into a very possible future for mankind. Our food will have to come from somewhere and it could well be it ...more
Sue
Mar 06, 2012 rated it really liked it
I enjoyed his open-minded explorations of the present day food industry and interviews with people who are trying innovative changes that will help the environment. It was really informative. If you are interested to learn about fish farming, salad bags, and taste trends, etc. then this is the book for you.
Oanh
Sep 01, 2012 rated it liked it
Shelves: read-2012
Interesting. Enjoyed this memoir-esque exploration of the future of food, and the plug for genetically engineered foods and fish-farming to ensure the world continues to eat.

(although, the blurb lies: he does not travel the extent of the globe. He travels around the US and makes a trip to the Netherlands.)
Librarianlyssa
Nov 29, 2011 rated it liked it
Shelves: nonfiction


Josh is a friend and former colleague of mine, so I was excited for him to FINALLY finish this book after years of research and reporting. However, my dear friend tends to go off on odd tangents and his flourish descriptions are better suited for a work of fiction. Knowing Josh, I cannot imagine the amount of material his editors cut.
Sara
This book tries to address various food issues from a practical point of view; however, there are definitely things that will make proponents and opponents of GMOs, industrial farming, and food research stop and think, which makes this a valuable read. I found myself disagreeing with some of his conclusions, but respecting the argument and the path that he traveled to make those statements.
Pat
Nov 26, 2013 rated it really liked it
Fascinating. If you wonder what everyone is going to eat in the coming years, you can learn what the experts are doing about it in this book. How about a lab in the Netherlands which is working on producing "fake meat?" How about inland, indoor fish tanks? Read about some huge food shows to get an idea of what is coming down the pike. (Hint: cobia fish)
Deedee
Nov 04, 2012 rated it liked it
A very readable, non-technical look at food trends and research that could make big changes in the way we eat and what's on our plates. A lot of the book is spent on what will be the next big salad green coming out of Salinas, California, and what fish will bump salmon and tilapia from America's seafood favorites.
Jenny
Nov 02, 2012 rated it it was ok
Another case of thinking I'd be interested in this sort of thing...and I'm not. I think my level of interest would be in a summary chapter of the topics covered, not at this level of detail. I super-skimmed it. I did find one of the last chapters on food trends interesting - going to food shows, rating how a food is trending (where it is in the trend cycle), and making a living at it.
Pinar Gungor
Aug 05, 2013 rated it really liked it
It was definetly an interesting read. Some of the things that I have no idea about such as radiccio, cobia and inland fish farming. But some ideas were far stretched and I am a pro Pollan person, the writer insisted on some ideas as it is the only way. Definetly a good read though
Julie
Aug 07, 2015 rated it it was amazing
This is both, a travelogue and review. Focusing on healthy greens and fish, the author explores practical expectations for our future diet -- and not at all squeamish about synthesized protein. This was informative and fun and not clouded by soapbox hysterics.
Rachel
Aug 17, 2012 rated it liked it
Not bad, but not as inspiring as other books on food that I have read. I don't think Schonwald intended this book to be read straight through, as he repeats himself all over the place. He hasn't changed my mind about GMO's, but I'm willing to read more about them.
Alice
Aug 14, 2012 rated it it was amazing
A book about food that's (mostly) not about food politics is a welcome relief in 2012. The author is pretty objective, and clear about it when he's not, and I can't wait to eat some of the things he wrote about.
Naomi
Sep 19, 2015 rated it really liked it
Really interesting read and insight.
Tina
Jul 14, 2012 rated it liked it
Some unique ideas on food politics and a bold take on GMOs, but some of the chapters went on longer than need be.
Hannes
May 26, 2012 rated it it was amazing
It starts rumbling over salad fields but develops into a fasciniating expedition into lots of food, some science fiction and finally some interesting recipes.
Brittany E
Oct 12, 2012 rated it really liked it
SO INTERESTING. A side of genetic engineering, fish farming, and fringe food science you never knew existed, as told by a farmers'-market-loving skeptic just like you and me.
Amanda
May 08, 2012 rated it it was amazing
Very entertaining and informative. From both the historical journey food has made to our table and what could possibly be in store. Eye-opening!
Scotty
May 08, 2012 rated it it was amazing


A lovely read, logically bridging two sides of a food discussion in a way that makes sense for the future.
Harrison
rated it liked it
Aug 15, 2016
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