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Grab More Market Share: How to Wrangle Business Away from Lazy Competitors
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but appl ...more
Hardcover, 105 pages
Published September 13th 2011 by John Wiley & Sons
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Quick and easy read on how businesses can gain more market share by being innovative and understanding the needs of the current customer. Living in a fast paced world where people want immediate results, this book presents compelling ideas on how to stay ahead of the evolving customer. Shafer uses relevant examples, and hits the nail on the head regarding urgency in the marketplace.