Business: Connecting Principles to Practice

by William G. Nickels, James M. McHugh, Susan McHugh

Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with "Connect," today's leading online assignment and assessment system in higher education.
For every chapter of the text, "Connect Business" includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.
Connect to your students. Connect them with success.

704 pages, Hardcover

First published June 1, 2012

Reviews

[V · Rating 4 out of 5]

Most of this textbook has connections to human interest pieces like famous celebrities and popular drinks. I loved being able to learn facts about my favorite restaurants while doing my homework. If you want to learn about business this is the textbook for you!