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Naoto Fukasawa

4.45  ·  Rating details ·  66 ratings  ·  3 reviews
Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today. After graduating from Tama Art University in 1980, he moved to the United States and worked at IDEO, one of the world's most innovative design companies. In 1997, Fukasawa moved back to Japan to set up the IDEO Tokyo office. During his time at IDEO, he developed his sense for how peo ...more
Hardcover, 240 pages
Published April 1st 2007 by Phaidon Press
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4.45  · 
Rating details
 ·  66 ratings  ·  3 reviews


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Jeff Ye
Jan 14, 2017 rated it it was amazing
Design Porn, Multiple Orgasm
Really like the concept of design that concretize human behavior into everyday objects
Choesang Tenzin
Aug 27, 2012 rated it it was amazing
KUDO's to Naoto for showing me the path to great design. The book flows so eloquently like a poetry and he tells you the story of how each product he designed came to life and his thoughts behind them.
It is a brilliant book and highly recommended for anybody who enjoys great products
Daniel Urban-brown
Mar 08, 2009 rated it liked it
His designs are spectacular and the photos show them well. His comments are sometimes interesting and sometimes not. Also, the cover, which is printed white cloth picks up dirt.
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