The Ernst & Young Business Plan Guide

by Brian R. Ford, Jay M. Bornstein

Designed to assist the reader in creating a financial, organizational and operational blueprint for success. Developed for anyone starting a new business or expanding one already in existence, it contains step-by-step instructions for devising a solid business plan. With a sample business plan incorporated within the text, this edition will help explain why certain information is required, how it may best be presented and how to appeal to its financial and strategic viewers. Also included is information on new strategic methods of funding for business ventures, the latest information on laws and regulations that might affect planning and current examples of successful S & C corporations.

Genres: Business, Management, Entrepreneurship

194 pages, Hardcover

First published February 28, 1987

Reviews

[Parantap Saha]

Relevant. Simple. Transparent.

This book by Ford, Bornstein and Pruitt is an excellent book for all kinds of entrepreneurs out there; and especially for entrepreneurs just starting with their venture.

The content is well organized, clearly presented and easy to read. The authors also provide a through case study throughout the book to provide a simple analogy to the ideas they were introducing.

I definitely recommend all beginner entrepreneurs to read this book!

[Carter]

I found this basic, guide marginally useful. I think the materials from Harvard Publishing I had last year were better. Obviously someone broke in and discarded most of them. Regardless, not recommended.

[George Araman]

Interesting ideas and theories, might have benefitted from sample business plans.

[Claudia]

I read this book as part of my preparation to teach the class of Business Plan.
I would qualify this book as an average read when you are thinking about starting your own business.
While reading it, you feel like a friend is telling you how to write a good business plan and why you should make it. But there is something missing.
Even though the book offers an example of a Business Plan, it could be complemented with exercises to create your own, otherwise the knowledge is easily forgotten.