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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

4.28  ·  Rating details ·  18 Ratings  ·  1 Review
Today you can build powerful, enduring brands at amazingly low cost without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat s billion-dollar global brand, Chris Grams integrat ...more
Paperback, 284 pages
Published August 24th 2011 by Que (first published August 1st 2011)
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Tami
Apr 15, 2012 rated it it was amazing
In the past, big business was always able to drown out the little guy with huge advertising campaigns. Small business really couldn’t compete. Fortunately, social media is the great equalizer. People have become tired of big companies dictating to them. They want good products that will serve their needs.

The Ad-Free Brand is the new business model. It’s not enough to determine your target audience and create a great ad campaign targeted to these potential customers. Today, business is more of c
...more
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