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Inside Apple: How America's Most Admired--and Secretive--Company Really Works

3.83  ·  Rating details ·  6,280 ratings  ·  267 reviews
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership
Hardcover, 240 pages
Published January 25th 2012 by Business Plus (first published May 10th 2011)
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3.83  · 
Rating details
 ·  6,280 ratings  ·  267 reviews

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Jan 15, 2013 rated it really liked it  ·  review of another edition
Shelves: business
I read Walter Isaacson's biography of Steve Jobs before I read Inside Apple. Taken together, both books create a fuller understanding of Apple than each on its own. From this book, I learned a lot more about Apple as a business.

I think the book is well done considering no Apple senior manager (and probably no current employee) would agree to an interview for the book. Adam Lashinsky has drawn extensively from a wide variety of credible sources to overcome that. But I also think it would have be
Michael Parker
Jan 12, 2012 rated it did not like it  ·  review of another edition
This book was supposed to be a study of Apple from a business perspective, but it fails in almost every regard. The only new information is about Apple University, and that information was already published as a Kindle Single months ago.

There are also some very strange issues and inaccuracies in the book which are very illuminating, and I'll just go straight to quotes from some of the troublesome parts that justify my one star review.

On pg 163 "Technology wonks like to gripe that Apple's produ
Robert Frost
Feb 05, 2012 rated it really liked it  ·  review of another edition
Adam Lashinsky is an Editor at Large for FORTUNE magazine, where he has reported on silicon valley for more than a decade. His new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, reveals what it is really like to work at Apple. It must have felt like a kick in the stomach for Lashinsky, when Walter Isaacson’s biography of Steve Jobs was released, because the two books cover a lot of similar ground. But they approach it from different perspectives. Isaacson, ...more
Maria Gebhardt
Feb 16, 2012 rated it really liked it
If you want insight to the perplexing secrecy of what goes on in Cupertino, this book shares information about how meetings were run with designers at the forefront, how employees are so dedicated to working on Apple projects that they put in long hours even through New Year’s Day, and how Apple was such an intense environment that it even pitted employees against employees to deliver products that would awe in a timeframe that would shock the competition.

The book begins with avery unique organ
Bojan Tunguz
Jun 16, 2013 rated it it was amazing
As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple’s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company’s most successful days. My own understand ...more
Mar 21, 2012 rated it it was amazing  ·  review of another edition
INSIDE APPLE: How America's Most Admired--And Secretive--Company Really Works, by Adam Lashinsky. Published January 2012 by Business Plus of the Hachette Book Group. At slightly over 200 pages this is a clear, fast, easy read, for which I am always grateful.

I enjoyed this book and, more importantly, was educated. The author gives an excellent analysis of what Apple has been and poses thoughtful questions as to what it may be. A lot of food for thought.

It is a somewhat generalized insight into Ap
Sana Vasli
Mar 27, 2017 rated it really liked it  ·  review of another edition
Well written, concise, easy read. Explores Apple from an interesting angle. That is, how they have succeeded by doing the opposite of what 'great' companies do.

They are not transparent, they keep secrets from employees, there is little career progression, for many years they were dictator led and they do little-to-no customer research. Additionally, they have odd relationships with analysts, marketing agencies and there media.

The only thing missing is that next level of depth that only a defec
Ha Hoang
Nov 14, 2018 rated it really liked it  ·  review of another edition
Reading this book only gets me to admire Apple more and more! Apple is the outcast, the underdog, the misfit that won over the love of the world. Its culture boiled down to:
+ Simplicity and clarity
+ Secrecy
+ Start-up spirit
+ Focus on details, focus on few products instead of multi-tasking
+ Own the message
+ Be brutal w friends and enemies

Its working style is not to be nice, but to be efficient and creative, which is the only way to greatness.
Sep 29, 2018 rated it really liked it  ·  review of another edition
4.5. I am so happy I read this book. In love with Adam Lashinsky's writing. The book was griping if I might call it so, because it is really an account of Apple from various standpoints, but the writing makes it like a journey of knowing Apple, and Steve Jobs, as well as the the executives it speaks about.
Loved the last touch about the author's point-of-view on the company himself, from the perspective of a customer and end-user of Apple's products.
I will recommend this!
Sukriti Aggarwal
Jan 08, 2018 rated it really liked it  ·  review of another edition
The book was a peek into the working style and strategies of Steve Jobs’s iconic brand . It was overwhelming to know about facts and incidents that I never knew about. Even though it took me months to finish this book ,it was an interesting read .
Mind the Book
Ett "litet" problem med den här boken är att det är en rapport från u t s i d a n.
Tim F
I wanted to read this book because I love Apple and their products, and I had previously read books about Steve Jobs, Steve Wozniak, and Jony Ive. This book was way different, where the biographies went in depth with different experiences, where this book was mainly business and how the company runs, but from outside the company. Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where thi ...more
Jun 30, 2012 rated it liked it  ·  review of another edition
Shelves: business
An interesting book, but having first read Isaacson’s Steve Jobs, I found this book not as good. However, there were some insights and details here that fill out the picture of the company.

Apple is very secretive. Even people inside are compartmentalized and don’t know what each other are working on. And unlike other Silicon Valley companies Apple employees don’t talk about work with people from other companies. No one has connections with Apple. Steve Jobs was the only one permitted to have a n
Surya Kumar
Feb 25, 2015 rated it really liked it  ·  review of another edition
Inside apple - Simple and fascinating! This was my sequel after reading Steve jobs by Walter Isaacson well this explained "who is Steve?" and Inside Apple explained "what is Apple?". Unlike other company in wall of cupertino, this company not only thinks also "Works different".

I really loved how author revealed the chapter of world's most admired and secretive company through his quote, "EVERY COMPANY HAS SECRETS BUT IN APPLE EVERYTHING IS A SECRET". Apple is not a fun loving place to work all
حسين المتروك
من الكُتب الجميلة في مجال ريادة الأعمال، رغم أنّه يتحدّث عن آبل بشكل ما، إلا أنّه يُركّز على القيم التي قامت عليه آبل، بدل أن يكون الحديث فقط عن ستيف جوبز.

حاول آدم لاشينسكي، الوصول إلى تفكيك شفرة آبل للإبداع والانجاز المُميّز، وأعتقد أنّه تمكّن من فهم الكثير من الكلمات حول هذه الشركة المجنونة، فهوَ يشير منذ البداية إلى سريّة العلاقات في آبل، بل وسريّة كلّ شيء في هذه الشركة، وكيف تمكنت من العودة إلى السطح مجدداً بفضل أموال (مايكروسوفت).

بعض الكلمات التي أحببتها في الكتاب،
- جوبز، مارس الإدارة التفص
Feb 14, 2012 rated it it was amazing  ·  review of another edition
I have read quite a few book biographies about Steve Jobs and accounts of Apple and Adam Lashinsky's "Inside Apple" has uncovered new ground. Not only is there quite a bit of new fodder about Apple and its workings, but it helped explain some of my dealings with not only Apple HQ, but those who have worked there in management roles who are now at other organizations. I thought it would be rare to have so many a ha moments with all of the reading about Apple I have done since the early 80s, but a ...more
Edwin Si
Mar 20, 2013 rated it really liked it  ·  review of another edition
It's hard for outsiders to imagine how Apple really works. As what suggested by the author, most of us outsiders would think that working with Apple is cool and it is sort of a dream company you want to work or brag about working in. In reality the company has so much differences compared to any large organisations that I would agree that Apple is not for everyone. The author has quite clearly defined how Apple has become the Apple today and what differentiated them from other companies and what ...more
Ayoub Al Shaaili
Jun 29, 2017 rated it really liked it  ·  review of another edition
كتاب يخوص في تفاصيل أبل الداخلية، يحتوى على العديد من المواقف المتناقضة للعلامة نفسها، ففي الوقت الذي يتمنى فيه من هم خارج أبل للعمل فيها، يتمنى العاملون فيها الخروج.

غطرسة ستيف جوبز حفرت في كل تفاصيل أبل.

كان لجوبز منهجه القيادي الخاص، ضاربا بعلوم الإدارة العالمية عرض الحائط. ونجح في متابعة كافة مستجدات الشركة بنفسه. كما كان يعتنق عقيدة السرية، وكأن أبل جهازا دولة أمني. فقد كان العاملين فيها يعملون على أجزاء صغيرة من مشاريع لا يعلمون تفاصيلها الكاملة. فقط انجز الجزء الخاص بك وكفى. كما أنه حريص عل
آپل من الداخل: لا أستطيع وصف الكتاب على انه رائع الا ان هناك العديد من الأفكار الجيدة. يستخدم الكاتب العديد من التوصيفات "المنفوخة" والطنانة التي تقلل من قيمة الكتاب والأثر الذي يرجوه الكاتب والاقتناع بشركة آپل العملاقة وأسلوب مؤسسها في الادارة. لكن هناك أفكارا في القيادة الإدارية يستنبطها القارئ مثل:
شغف الصانع بمُنتجه قد يولد شغف من قبل المستهلك بهذا المنتج،
والرابط العاطفي بين الصانع والمُنتج قد يجعل المستهلك مرتبط عاطفياً بهذا المنتج
الاهتمام بالتفاصيل له نفس أهمية الاهتمام بالأمور الكبرى، بل
Mahmoud Shehata
It's really easy now to see why this book has low rating. First up the author is really not a good writer at all. He used a lot of bombastic words that quite didn't fit the topic. He played around with some facts that I know for sure are wrong. It's very obvious that he didn't read the autobiography by walter isaacson. Which is VERY irritating.
However if you can take the author out and focus on the news and inside stories told about Apple - which he doesn't cite most of their references - you wi
Derek Choi
Powered through the entire book in 2 days.

If you read 'How Apple Works' by the author in Fortune magazine and the Steve Jobs biography you'd get a pretty good idea on what is going on in this book, there were some interesting tidbits but sadly most of them were revealed by blogs/mainstream media before I got a chance to read the book.

Ultimately I found the content of the book engaging, because Apple is a company that interests me but I wasn't blown away.
Mar 17, 2013 rated it it was ok  ·  review of another edition
Pretty light in unique content, although I did gain some new insights about Apple the company. 'Everyone in Apple wants to get out and everyone outside Apple wants to get in.' says it all. Rather hire then promote. Cast aside once your specific project is over. Secretive and compartmentalize (like terrorist cell). Seems the Apple's structure was customized to serve a visionary narcissist. Now that he - Jobs - is gone, Apple will atrophy as current product line matures...unfortunate.
Andrew Long
Feb 20, 2012 rated it really liked it  ·  review of another edition
It's amazing how little information really gets out of Apple, even for a well-respected journalist like Lashinsky. The book had some good Steve quotes and a smattering of insider information, but really, the era of Total Secrecy at Apple is far from over. By the way, his answer to the question "What will Apple be like without Steve Jobs?": "Who knows? Probably different"
Jeff Yoak
Another enjoyable read about Apple. Through their products and all the things that make them unusual as a company in my industry, it is one of the companies in which I have the most interest. Unlike the Jobs biography, this focused more on the company itself and how it operates and it rounded out more the sense of the place.
Nov 14, 2012 rated it liked it  ·  review of another edition
It is definitely an OK book for an outsider. However, if you live in silicon valley and are familiar with what is going on around you, this book just doesn't have anything new in it... could have been an article, really.
Feb 02, 2019 rated it liked it  ·  review of another edition
I read this book five years ago and gave it only two stars because I was put off by its repeated oscillations of praise and condemnation.

Now I've reread it and, although I think my earlier misgivings still stand, I'm giving it three stars instead of two (because I'm growing soft with age).

This book is definitely better (and much shorter—only 57,000 words. Hooray!) than Walter Isaacson's hagiography. But I kept wishing Lashinsky had worked his oscillating praise & condemnations into a highe
Zohar -
Sep 18, 2018 rated it really liked it  ·  review of another edition
Shelves: 2018
For more reviews and bookish posts please visit:

Inside Apple by Adam Lashinsky is a non-fiction book which brings the reader into the behind the scenes world at Apple. Mr. Lashinsky, an editor-at-large of Fortune magazine (as the reader is reminded numerous times) seems to be the right person, with the right connections, for this book.

Even though I’m not an Apple fanboy, I barely owned two iPods in my whole life, I thought it would be interesting to read Inside Apple b
Ritij Kapoor
Feb 13, 2018 rated it really liked it  ·  review of another edition
A little heavy on the culture, and not as much on the groundbreaking products introduced in the post-Jobs return but it will take you through Apples environment, retail and marketing strategy. If you want more context on the products, I'd recommend the Issacson biography. I did learn some cool stuff I hadn't known before like the origination of the 'i-' and how it was actually InfoGear that had the 'iPhone' title originally branded, until in typical Steve Jobs fashion it was repurposed for Apple ...more
Joseph DeLisle Jr.
Fascinating Look At Apple's Culture Under Jobs

For the record, I'm not an Apple fanboy. Truth be told, I actually despise their products. (Long live Zune.) With that said, you have to respect the company and I was looking for some insight into a company that has so many sheep following its every move. You certainly do get that as the author shares some great insight into how and why Apple does what it does.

4.5 out of 5.0...Would give a full five stars of there was more information on exactly wher
Jan 01, 2019 rated it really liked it  ·  review of another edition
O autor dá-nos a conhecer o outro lado da Apple que, para qualquer amante da tecnologia, nos fascina saber. Quem são os actores? Como se tomam as decisões? Que factores influenciam a tomada de decisões? Como se organizam? Todos estes pequenos detalhes são revelados no livro. O Mundo da Apple é um mundo aparte e tudo é pensado ao pormenor desde a concepção do produto até a venda ao público, nada é por acaso e terás noção disso ao leres o livro.
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“You either did or you didn't - there is no try. - Steve Jobs.” 9 likes
“I don't know anyone who wouldn't say it's the most fulfilling experience in their lives. People love it. Which is different from saying they have fun. Fun comes and goes. - Steve Jobs” 5 likes
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