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The Way Out: Kick-starting Capitalism to Save Our Economic Ass
by
Believe in climate change. Or don't. It doesn't matter.
But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, em ...more
But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, em ...more
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Paperback, 400 pages
Published
April 10th 2012
by Hill and Wang
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Lovins adds just enough humor to make it interesting but not too much that it takes away from the seriousness of the story.
The Way Out: Kick-starting Capitalism to Save Our Economic Ass is a very good, riveting book.
The Way Out is an interesting list of examples of companies (some more successful than others) trying to implement environmentally and economically sound strategies. The book gives examples of ways in which new inventions, novel application of existing technologies, and exploitation of market opportunities can lead to sound climate change mitigation and economic growth. Lovins calls this "Climate Capitalism." Chapters detail examples from products, business strategy, transportation, energy, hous
...more
This book is chock full of examples of people - mostly companies and cities - responding to climate change in an economically favorable way. It's a good overview of a lot of topics and what is/was happening in them.
That being said, the writing (perhaps because of the two co-authors) feels disjointed at points, or like the examples were pulled together without enough connective tissue sometimes. There's also little discussion of sufficiency - whether these solutions, many of which are are aimed ...more
That being said, the writing (perhaps because of the two co-authors) feels disjointed at points, or like the examples were pulled together without enough connective tissue sometimes. There's also little discussion of sufficiency - whether these solutions, many of which are are aimed ...more
Good case studies of sustainable business.
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