Smarter Selling: Next Generation Sales Strategies to Meet Your Buyer's Needs-Every Time

by Keith Dugdale, David Lambert

The old-fashioned hard sell doesn't cut it any more. People want to buy, not be sold to and this demands new skills and techniques of the 21st century salesperson. In Smarter Selling, learn what works and what doesn't in today's competitive sales environment. Find out how to develop trusting relationships and genuine rapport with your clients and customers and learn how to scope out and meet their needs, so that you can do successful business with them, year in, year out. Discover how to be the person your buyer calls when they need someone.

Genres: Business, Entrepreneurship

256 pages, Paperback

First published January 1, 2007

Reviews

[Andrew Magee · Rating 4 out of 5]

Quite useful, despite the evangelical-seeming title, the overhyped "next generation" superlatives and the unnecessary "Octopus (tm)" titles. Mostly boils down to understanding people and their situations in order to become a genuine asset rather than using manipulation and tricks to push product. Good job.