Permanent Innovation, Revised Edition: Proven Strategies and Methods of Successful Innovators

by Langdon Morris, Hartmut Esslinger (Preface)

Innovation is the process of creating new ideas and turning them into new business value. Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, Permanent Innovation is an absolute necessity. This book is about how to achieve it.

Genres: Management, Nonfiction, Business

276 pages, Paperback

First published August 1, 2006

Reviews

[Gavriel · Rating 5 out of 5]

You know a great book when by page 100 and flicking through the rest, you know it obsoletes most others on its topic to date, and that its almost not worth extracting individual notes because almost every page contains golden nuggets - so if Innovation in business is important to your career, definitely get this book... and buy a fresh highlighter.

[Jose Papo · Rating 4 out of 5]

An overview of the innovation processes. Interesting to remind that innovation should have a focused and disciplined approach