Goodreads helps you keep track of books you want to read.
Start by marking “Space Race: An Inside View of the Future of Communications Planning” as Want to Read:
Space Race: An Inside View of the Future of Communications Planning
Enlarge cover
Rate this book
Clear rating
Open Preview

Space Race: An Inside View of the Future of Communications Planning

3.65  ·  Rating details ·  20 ratings  ·  2 reviews
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how ...more
Hardcover, 293 pages
Published November 1st 2005 by Wiley (first published January 1st 2005)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Space Race, please sign up.

Be the first to ask a question about Space Race

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-39
Average rating 3.65  · 
Rating details
 ·  20 ratings  ·  2 reviews


More filters
 | 
Sort order
Start your review of Space Race: An Inside View of the Future of Communications Planning
Will Peart
Aug 10, 2014 rated it really liked it
Essential reading for those interested in the otherwise poorly defined art of Comms Planning.
Pete Sena
May 02, 2016 rated it really liked it  ·  review of another edition
A riveting look at the fragmented advertising and marketing landscape

Loved the vision and straight forward point of view without puffery or jargon. This book validates a great deal of my thinking. A must read for advertising and communications professionals.
Jonathan Rodrigues
rated it really liked it
Aug 27, 2019
Achim
rated it really liked it
Jun 14, 2010
Chelsea Thompson-O'Brien
rated it really liked it
Jun 12, 2015
Chris
rated it really liked it
Jul 13, 2018
Đức Hà
rated it really liked it
Apr 30, 2019
David Fish
rated it really liked it
Jan 10, 2015
Simon Pearce
rated it it was ok
Oct 04, 2015
Johan
rated it did not like it
Aug 10, 2014
Ned
rated it liked it
Sep 16, 2018
Gideon
rated it really liked it
Feb 14, 2016
Matt
rated it liked it
Jul 24, 2015
Kevin
rated it really liked it
May 07, 2016
Simon Conyard
rated it liked it
Jul 30, 2017
Jim
rated it really liked it
Nov 17, 2013
John
rated it really liked it
Jan 20, 2015
Steve
rated it it was amazing
Feb 03, 2020
Scott Lukas
rated it it was amazing
Dec 04, 2017
Nick Barthram
rated it liked it
Jul 17, 2017
David
added it
Nov 25, 2007
Vivian
is currently reading it
Nov 07, 2008
Lakshmi
marked it as to-read
May 05, 2013
Keely
added it
Aug 31, 2013
Lindsay
marked it as to-read
Mar 20, 2014
Hannah Drün
marked it as to-read
Jul 07, 2014
Laurence Parkes
marked it as to-read
Mar 26, 2015
Connie Lim
marked it as to-read
Jun 25, 2015
Martin Heuer
marked it as to-read
Nov 22, 2015
Hamid
marked it as to-read
Mar 16, 2016
Tony Gu
marked it as to-read
Mar 23, 2016
Nicola Yates
marked it as to-read
May 10, 2016
Ashley Wells
marked it as to-read
Jun 15, 2016
Art Thomas
marked it as to-read
Aug 24, 2016
Courtney Schier
marked it as to-read
Sep 25, 2016
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Truth, Lies, and Advertising: The Art of Account Planning
  • Leap!: A Revolution in Creative Business Strategy
  • On Writing: A Memoir of the Craft
  • Creative Strategy in Advertising
  • Strategic Brand Management
  • Girl in a Band
  • Zag: The #1 Strategy of High-Performance Brands
  • Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers from Start to Finish
  • Visual Intelligence: Sharpen Your Perception, Change Your Life
  • Steal Like an Artist: 10 Things Nobody Told You About Being Creative
  • Bird by Bird: Some Instructions on Writing and Life
  • Meet Me in the Bathroom: Rebirth and Rock and Roll in New York City 2001-2011
  • 100 Contemporary Concrete Buildings
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • Ogilvy on Advertising
  • How Customers Think: Essential Insights into the Mind of the Market
  • The Practical Pocket Guide to Account Planning
  • The Elements of Style
See similar books…
0 followers
Jim Taylor, 1964-

News & Interviews

  Let your voice be heard! We need your help selecting the best books of the year during the 2020 Goodreads Choice Awards, our 12th annual...
53 likes · 23 comments