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Social Media Metrics Secrets: Do What You Never Thought Possible with Social Media Metrics
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effec ...more
Paperback, 364 pages
Published August 9th 2011 by Wiley
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I have been searching for this book for a while now. I am the Social Media Manager at my work and have looked for months to find a research that would help me figure out if my efforts are being as productive as they can be. I am well versed in all Social Media outlets and therefore wanted a book that taught me about analyzing our social media plan and now teaching me how to use Facebook, Twitter, etc. This is that book! The author assumes that you know how to use certain social media outlets and ...more
This is a book I'd recommend to any aspiring social media marketer or current one so that you can answer questions about Return on Investment and more importantly show what social media is actually doing for a business. The author provides excellent insights into social media metrics, what needs to be measured and why as well as providing case studies to illustrate his points. Although the subject can be dry, the author does a good job of making it interesting. This is also a book you'll turn to ...more